1Atami Plum Garden

A famous plum blossom spot where you can enjoy a variety of plum blossoms, from early to late blooming.

Atami has a warm climate and is known for its early-blooming plum blossoms. Atami Plum Garden, about a 10-minute walk from Kurinomiya Station, is a place where you can enjoy these early-blooming plum blossoms. This historic garden dates back to 1886 (Meiji 19), and is home to 472 plum trees of 59 varieties planted within its vast grounds of about 45,000m2. Depending on the variety, the plums come in a variety of colors, from pale pink to red, making it a popular spot for tourists.

Atami Umezono Plum Festival can be enjoyed for about two months

Every year, the plum blossoms begin to bloom between late November and early December, and the Atami Umezono Plum Festival is held from early January to early March. Depending on the variety, some bloom early, some mid-season, and some late, so you can enjoy different views until the festival ends in March.
During the festival, a foot bath with natural hot spring water will be set up right next to the Korean Garden within the park, where you can relax and enjoy the beautiful scenery.

▼The 81st Atami Umezono Plum Festival
Date and time: January 11, 2025 (Sat)- March 2, (Sun)
Time: 8:30-16:00
Admission fee: 300 yen for adults (100 yen for Atami residents and those staying in Atami City *Proof of entry required), free for junior high school students and younger
URL: https://www.ataminews.gr.jp/event/355/
Note: There is no lighting at night.

2Itokawa Promenade

Enjoy winter cherry blossom viewing at the famous "Atami Sakura" spot

Atami Sakura is in full bloom from January. It is a type of winter cherry native to India that was brought to Atami by Italians in the early Meiji period and is known for being an early-blooming cherry. In Atami in winter, you can see these cherry trees everywhere. The Itokawa Promenade, which was built along the Itokawa River, is a famous spot where the Atami Sakura Itokawa Sakura Festival is held. A total of 58 beautiful Atami Sakura trees bloom along the promenade. During the festival, the cherry trees are lit up, and the area is bustling with people enjoying the fantastic nighttime cherry blossoms.
Atami cherry blossoms bloom for about a month, which is longer than other cherry blossoms, so you can enjoy cherry blossom viewing until around February. You can also enjoy the Atami cherry blossoms at night after the plum blossoms, which means you can visit two famous flower spots in one day.

▼あたみ桜糸川桜まつり
期間：2025年1月11日(土)～2月9日(日)
会場：糸川遊歩道（静岡県熱海市銀座町、中央町の境）
ライトアップ：16:30～23:00
TEL：0557-85-2222（熱海市観光協会）
URL：https://www.ataminews.gr.jp/event/208/

3Marufuku Garden

Experience picking mandarin oranges at a popular farm

Marufuku Garden is a mandarin orange orchard located on the border between Kanagawa and Shizuoka prefectures along National Route 135. In Atami, you can pick mandarin oranges at multiple farms during the winter season from October to January, but this Property also grows ponkan, golden oranges, and new summer oranges in addition to mandarin oranges, so you can enjoy picking citrus fruits until early spring, around May.

▼Tangerine picking
Event period: (Tue), October 1, 2024 -(Fri), January 31, 2025
Opening hours: 9:00-16:00 (last entry 15:00)
Price: 1,000 yen for admission, all-you-can-eat, and souvenirs, 500 yen for children aged 3 to elementary school (no souvenirs)
Note: Dates, times, fees, etc. may be subject to change. Please call before visiting to confirm.

Another plus is that you can enjoy the view of the ocean.

The biggest feature of Marufuku Garden is its location. From the sloping farm built on a small hill, you can enjoy picking mandarin oranges while looking out at the vast ocean. In addition to picking mandarin oranges, admiring this magnificent view is also one of the ways to enjoy the garden. There are buses that run from Atami Station to the nearby area, so you don't have to worry even if you don't have a car.
The price includes the cost of a souvenir, so you can take home some juicy mandarins grown in plenty of sunshine and sea breeze.

4Atami Fireworks Festival

Enjoy the beauty that can only be experienced in the clear winter air

The Atami Seaside Fireworks Festival is a fireworks festival that is held not only in the summer but all year round and is synonymous with Atami. The fireworks launched over the sea not only spread across the night sky, but are also beautifully reflected on the water's surface. Due to the unique topography of the area being surrounded by mountains on three sides, the sound of the fireworks reverberates more than usual, making it feel even more dynamic.
In winter, when the air is clear, the fireworks look even clearer and more beautiful than in summer. This is a wonderful view of Atami in winter.