Local Guide
6 unique Okinawa souvenirs you can buy at roadside stations and product centers

Roadside stations and product centers are lined with seasonal produce and specially processed products that are unique to the region. They are frequented by locals looking for fresh produce and things that can only be bought here. Here are six particularly recommended souvenirs that can be purchased at roadside stations and product centers. These souvenirs, which can only be bought at limited locations, are all attractive products that you will want to buy for yourself as well. Be sure to check them out.

Safe, secure and environmentally friendly passion fruit from Onna Village

Scoop them up with a spoon and eat them, seeds included. We also recommend using them as a topping on yogurt or ice cream.
Scoop them up with a spoon and eat them, seeds included. We also recommend using them as a topping on yogurt or ice cream.

The moment you put passion fruit in your mouth, its sweetness, sourness, and rich aroma spreads. It has a gorgeous tropical feel to it, making it a recommended fruit not only as a souvenir but also as a gift.
Onna Village has been certified by Okinawa Prefecture as a base for passion fruit production, and has received special cultivation certification for meeting certain conditions, including reducing the use of pesticides and chemical fertilizers, in addition to working to ensure stable production. Passion fruit from Onna Village is recommended not only for its safety and deliciousness, but also for its environmental friendliness.

Exquisite passion fruit from JAS-certified organic farm "Teruteru Farm"

The passion fruit at Teruteru Farm is popular for its delicious flavor. It is in season from March to June.
The passion fruit at Teruteru Farm is popular for its delicious flavor. It is in season from March to June.

Passion fruits from "Teruteru Farm" can be purchased at "Onna no Eki Nakayukui Market" in Onna Village. The owner of the farm is a female agricultural practitioner, certified by the Governor of Okinawa Prefecture for highly motivated farmers, and the farm is certified organic by the JAS standard.
Carefully grown passion fruit has a rich, flavorful taste. Once you try one, you'll be hooked.

Comments Local Guide
Mr. Teruya, the owner of the farm, practices organic farming using a natural enemy farming method that takes advantage of the ecology of insects without relying on pesticides. Not only are the produce safe and delicious, but it is also very appealing in that it is environmentally friendly.

[Product name/price]
"Passion Fruit (Teruteru Farm, 2 pieces)" 700 yen
*Prices vary depending on the season.
[Sales outlet]
Onna no Eki Nakayukui Market and others

Women's Station Nakayukui Market
  • 住所Okinawa Prefecture Kunigami Village Onna Village Nakadomari 1656-9 MAP
  • アクセスApproximately 45 minutes by car from Naha Airport
  • 営業時間10:00～18:00
  • 定休日Open daily
  • TEL098-964-1188
  • 駐車場free

A traditional sweet used to welcome guests in the Sobe area of Yomitan Village

In addition to the simple rolled dough ones, there are also ones filled with purple sweet potato paste or red bean paste.
In addition to the simple rolled dough ones, there are also ones filled with purple sweet potato paste or red bean paste.

"Poppo" is a traditional Okinawan sweet made by baking a thin layer of pancake-like dough containing brown sugar and rolling it into a ball. The Sobe district of Yomitan Village has long been a sugarcane-growing area, and is said to be the birthplace of poppo made with brown sugar.
Each household has its own recipe, and some families say, "I'll teach it to my daughter-in-law, but I won't teach it to my daughter who's going out." It has been protected as a precious family dish. Sobe is an area with a tradition of entertaining guests, and it is an essential item for celebrations and gifts when people gather together.

Easy to enjoy Yomitan Village soul food

Each piece is carefully handcrafted to give it a gentle taste.
Each piece is carefully handcrafted to give it a gentle taste.

Sobe popo can be purchased at the "Yontan Farmers Market Yunta Market" located very close to the Sobe district. The person printed on the packaging is the owner of "Poppo no Mise Hitotoki." He continues to carefully preserve the taste of the popo he inherited from his mother.
The popo, which is baked by hand one by one, is popular with local customers. The simple, timeless, and gentle sweetness of the popo makes it a comforting taste. It's perfect for satisfying your hunger, and is recommended as an afternoon snack.

Comments Local Guide
Simple and delicious, popo is a very familiar snack in Yomitan Village. Come Experience the taste of this traditional home-cooked treat.

[Product name/price]
"Sobe Popo (small)" 140 yen, "Sobe Popo (large)" 280 yen, "Sobe Popo (small, 3 pieces)" 421 yen
"Sobe Popo (red bean paste roll)" 240 yen, "Sobe Popo (red bean paste roll)" 240 yen
【expiration date】
Approximately 3 days from the date of manufacture
[Sales outlet]
Yomitan Farmers Market Yunta Market, Chubu Farmers Market Chanpuru Market, Onnanoeki Nakayukui Market, Uru Marche, Popo's Shop Hitotoki

Yomitan Farmers Market Yunta Market
  • 住所Okinawa Prefecture Nakagami District Yomitan Village Kina 2346-11 MAP
  • アクセスApproximately 45 minutes by car from Naha Airport
  • 営業時間9:00～18:00
  • 定休日3 days of New Year's, 1 day of Obon
  • TEL098-958-1124
  • 駐車場free

Freeze it in the jar and eat it! A new kind of sherbet

The stylish bottle contains not juice or jam, but sorbet.
The stylish bottle contains not juice or jam, but sorbet.

This sherbet is made using ingredients unique to Okinawa and bottled in vibrant colors. It can be carried at room temperature, or frozen in the bottle in the freezer for over 8 hours to make a refreshing sherbet.
At the "Roadside Station Kyoda Yanbaru Products Center," two types of sorbet are sold: "Sorbet Tropical," which combines hibiscus, pineapple, and shekwasha, and "Churashima Sorbet," which combines hibiscus, mango, and shekwasha. These are popular items at the store, which also carries a variety of souvenirs.

The novelty of being able to take sherbet as a souvenir

The colorful bottles are eye-catching on the sales floor and are so cute you'll want to pick them up.
The colorful bottles are eye-catching on the sales floor and are so cute you'll want to pick them up.

You can take sherbet home as a souvenir, and what's more, it comes in a bottle, making it a rare and innovative souvenir that is sure to please. It's best to freeze it thoroughly and eat it 10 minutes after taking it out of the freezer. It has an authentic taste that melts smoothly in your mouth.
Kyoda Roadside Station, located just off the Kyoda Interchange on the expressway, is the first roadside station in Okinawa. It is a popular spot not only with tourists but also with locals. In July 2021, the Nago East Road will open, making it even more Direction, and it is recommended as a stop on your way to sightseeing in the northern part of the prefecture.

Comments Local Guide
Roadside Station Kyoda has not only souvenirs, but also shops where you can enjoy delicious Okinawan cuisine such as tempura, Okinawa soba, and steak. The original product "Chocolate Mochi" is also popular! Be sure to check it out.

[Product name/price]
"Sorbet Tropical" 1,296 yen, "Churashima Sorbet" 1,100 yen
【expiration date】
240 days from manufacture
[Sales outlet]
Kyoda Roadside Station Yanbaru Product Center, Wasita Shop Kokusai Street Branch, etc.

Kyoda Yanbaru Product Center Roadside Station
  • 住所17-1 Kyoda, Nago City, Okinawa Prefecture MAP
  • アクセスApproximately 60 minutes by car from Naha Airport
  • 営業時間8:30～19:00
  • 定休日Open daily
  • TEL0980-54-0880
  • 駐車場free

A blend of ingredients carefully grown by Yanbaru farmers

Made with Yanbaru island ginger, island chili peppers, golden turmeric, autumn turmeric, and Yagaji Mars (salt)
Made with Yanbaru island ginger, island chili peppers, golden turmeric, autumn turmeric, and Yagaji Mars (salt)

"Yanbaru" is written as "mountain and plain" and refers to the northern part of Okinawa's main island, where much of nature remains, such as mountains and fields. It is an area where you can experience the untouched, majestic nature first-hand.
Farmers, processors, and restaurants in the Yanbaru area have teamed up to promote the deliciousness and fun of Yanbaru through the "Yanbaru Farmers Project." The "Yanbaru Spice Salt" they make uses 75% of its ingredients from Yanbaru, but they are continuing to evolve with the goal of becoming 100% Yanbaru-produced.

A versatile seasoning that goes well with fried foods, salads, and stir-fries.

You'll find souvenirs unique to Yanbaru at the Kyoda Roadside Station.
You'll find souvenirs unique to Yanbaru at the Kyoda Roadside Station.

Fresh ingredients from Yanbaru are carefully powdered to create spices that retain a fresh aroma. The blended salt from Yagaji Island is carefully made using the traditional "Irihama method" that utilizes the ebb and flow of the tides. The perfectly balanced blend of spice salt can be used in a variety of ways, such as seasoning meat, stir-frying dishes such as champuru, and as a dipping salt for tempura.
Yanbaru spice salt can be purchased at the "Yanbaru Products Center at Roadside Station Kyoda," which has a wide selection of local specialties from the 12 municipalities in the Yanbaru region. "Yanbaru vegetable pickles" are also a popular item.

Comments Local Guide
Adding it to your everyday cooking will add a rich flavor and depth to your taste. This spice salt will make you want to try it in a variety of different ways, such as in soups, curries, yakisoba noodles, and salads.

[Product name/price]
"Yanbaru spice salt" 540 yen
【expiration date】
12 months
[Sales outlet]
Kyoda Roadside Station Yanbaru Product Center, Yanbaru Farmer Project Online Shop, Cookharu, etc.

Kyoda Yanbaru Product Center Roadside Station
  • 住所17-1 Kyoda, Nago City, Okinawa Prefecture MAP
  • アクセスApproximately 60 minutes by car from Naha Airport
  • 営業時間8:30～19:00
  • 定休日Open daily
  • TEL0980-54-0880
  • 駐車場free

A dressing made with tankan, a fruit with a rich sweetness.

A delicious combination of the sweetness of tankan and black pepper.
A delicious combination of the sweetness of tankan and black pepper.

Tankan is said to have been born from the natural crossing of Ponkan and Navel Orange. It is a citrus fruit characterized by its low acidity and rich sweetness. It is mainly harvested in Kagoshima and Okinawa Island, and is popular as a tropical mandarin orange.
Tankan, grown under the abundant Okinawan sun, is said to contain twice as much vitamin C as Unshu mandarins. It has a good balance of freshness and sweetness from the citrus and the spiciness from the black pepper, and can be used in salads, marinades, meat dishes, and more to elevate your cuisine to a tropical flavor.

Comes in a special box and is recommended as a small gift

Gifts where you can choose your favorite dressing and have it delivered in a box are also popular as wedding favors.
Gifts where you can choose your favorite dressing and have it delivered in a box are also popular as wedding favors.

The Shima Ichiban series by Akamarusou, the manufacturer, includes tankan dressing, as well as dressings and ponzu sauces made with Okinawan ingredients such as shikuwasa, island chili peppers, and salt. At the Itoman City Products Center Yukura, located at the Itoman Roadside Station, there are special boxes available for sets of 2, 3, and 5 bottles, so you can choose your favorite flavor and pack it up to make a slightly formal gift.
This product is perfect for a variety of occasions, whether for yourself, as a souvenir, or as a gift. It will enhance your dining table with the uniquely Okinawan flavor.

Comments Local Guide
In addition to the local product center, Roadside Station Itoman also has the prefecture's largest agricultural produce direct sales store and a seafood direct sales store where you can eat fresh seafood on the spot. It's a recommended spot where you can encounter many delicious Okinawan foods.

[Product name/price]
"Tankan Dressing" 560 yen

【expiration date】
6 months

[Sales outlet]
Itoman City Products Center Yukura, Roadside Station Kyoda, etc.

Itoman City Products Center Yukura
  • 住所4-19-1 Nishizakicho, Itoman City, Okinawa Prefecture MAP
  • アクセスApproximately 12 minutes by car from Naha Airport
  • 営業時間9:30～18:00
  • 定休日Open daily
  • TEL098-992-1030
  • 駐車場free

Nutritious dried noodles made with plenty of fresh mozuku seaweed from Iheya Island.

We recommend eating it with mozuku seaweed on top. It goes down smooth and is easy to eat.
We recommend eating it with mozuku seaweed on top. It goes down smooth and is easy to eat.

Regular noodles are made from wheat flour, salt, and water, but the ingredients of mozuku udon are wheat flour from Tokachi, Hokkaido, and fresh mozuku seaweed from Iheya Island. The noodles are made by taking advantage of the saltiness and slime of the mozuku seaweed itself.
Cha soba and other noodles that have something in them are made with about 3% flour powder, but mozuku udon uses about 30% fresh mozuku to the flour. The nutrients of mozuku, such as iron, dietary fiber, and calcium, are well preserved. Mozuku itself is a seaweed with almost no flavor, so it is light and easy to eat.

If you see samples on sale, try these delicious treats!

Not only is it a great souvenir, but it also makes a great gift for the summer and winter holidays.
Not only is it a great souvenir, but it also makes a great gift for the summer and winter holidays.

Mozuku udon is sold as a set of dried noodles and soup. If you boil it until it is soft, it can be used as baby food. The umami and nutrition of the mozuku are dissolved in the boiling water, so you can use it to dilute noodle soup or eat it like soba soup.
At the Kyoda roadside station, samples are sold every day, and it's so delicious that some people go for seconds. Another appealing feature is that it can be prepared in a variety of ways, such as chilled in hot seasons and hot in cold seasons or in a hot pot.

[Product name/price]
"Mozuku Udon" (2 servings) 750 yen, (4 servings) 1,400 yen

【expiration date】
1 year from date of manufacture

[Sales outlet]
Kyoda Roadside Station Yanbaru Product Center, roadside stations in the prefecture, souvenir shops, tourist Property, airport shops, online shops, etc.

Comments Local Guide
The boiling time is about 8 to 12 minutes. After boiling, you can store it in the refrigerator for 2 to 3 days, so it's a great choice for busy people.
Kyoda Yanbaru Product Center Roadside Station
  • 住所17-1 Kyoda, Nago City, Okinawa Prefecture MAP
  • アクセスApproximately 60 minutes by car from Naha Airport
  • 営業時間8:30～19:00
  • 定休日Open daily
  • TEL0980-54-0880
  • 駐車場free
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