Japan’s First Ecotourism Association Established on Iriomote Island 25 Years Ago

Chairman of Ecotourism Association
Shoken Taira
平良彰健(たいら・しょうけん)さん
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Born on Iriomote Island, Okinawa Prefecture. Current representative of Urauchigawa Kanko, which began offering ecotours 25 years ago, and is also the chairman of the Iriomote Ecotourism Association. Promoted the island by presenting foreign-language versions of Iriomote Island folk songs at international relationship forums. Taking advantage of his culinary experience in Osaka, operates a restaurant called Kitchen Inaba.

Japan’s First Ecotourism Association Established on Iriomote Island

The Iriomote Ecotourism Association was established in 1996 and was Japan’s first ecotourism association. At the time, I was the head of the youth group for Taketomi Town Tourism Association, and I agreed with my seniors on incorporating the idea of ecotourism, which was popular among Western countries, to Iriomote Island. I was involved as one of the founding members. With everyone involved in the local community, several study sessions would be hosted during the week and by participating in training sessions hosted in Japan and overseas, we searched for how ecotourism should be. In another words, the ways to create value sustainably whilst protecting and using nature.

西表島に日本初のエコツーリズム協会が誕生

We were the first in Japan to host ecotours on a canoe. Iriomote Island has a lot of rain, so the waterways are well developed. There are many large and small streams and rivers, including Okinawa Prefecture’s largest river, the Urauchi River. Also, there are plenty of waterfalls worth seeing. The banks along the river estuaries have many mangrove trees. On our canoe tours, red mangroves, large-leafed orange mangroves, and many other subtropical plants can be seen up close. With the explanations of the guide, deeper knowledge of the nature can be gained.

Introducing the History of his Hometown

生まれ育った集落の歴史も紹介する

I try to include stories about the history and culture of Iriomote Island in the tours. For example, the mangroves were used in everyday life on the island. They were used as rafters to support the roofs of houses, as paint, and as charcoal. The area where I grew up, the Inaba area located mid-stream along the Urauchi River, has been a town where rice cultivation has been thriving since long ago.

When I was a child, my father had a small boat. While he worked as a fisherman and a farmer, he worked as a guide on the side, giving tours of the Urauchi River. Before Okinawa was returned to Japan, there was a time when US currency—1 USD was worth 360 yen at the time—was used on the island. Back then, most of his customers were members of mountain trekking clubs or people who loved nature. After many floods, Inaba town disappeared in the 1970s. My family moved to the Urauchi area and set up a full-time tourism business, and the memories of our hometown is remembered in Kitchen Inaba, which opened 16 years ago.

Teachings of My Homeland, Iriomote Island

故郷の西表島が教えてくれたこと

In July 2021, Amami Oshima, Tokunoshima, northern Okinawa Island, and Iriomote Island were registered as the fifth natural world heritage site in Japan. I hope that guidelines and rules will be set out for ecotours and that nature will no longer be destroyed. In recent years, we have seen an increase in entrepreneurs and visitors with many different ways of thinking, which has resulted in many problems.

My homeland, Iriomote Island, has taught me to know when I have enough. To take only what I need from nature and be considerate enough to leave something for the next person. Everyone on the island must respect their roles and cooperate with each other in order to preserve our island’s nature for the next generation. We, as guides, are returning to the basics and relearning everything we know about nature in order to conduct our ecotours. I hope that everyone who comes to the island will enjoy themselves, become a fan, and continue to support the island for a long time.

インタビュアー旅ジャーナリストのかたあきこさん

InterviewerTravel JournalistAkiko Nokata

Born in Fukushima Prefecture. 28 years of interview experience focusing on the towns, people, hot springs, and accommodations of Japan. Introduced as a travel expert on a Japanese TV show, "The Solomon Style." Certified as an onsen (hot spring) sommelier ambassador, sleep & health advisor, listening specialist, sauna & spa professional, Japanese tea advisor. First encounter with Hoshino Resorts in the '90s, through the participation of a tour by Picchio.

竹中康進さん

The Road to the Registration of Iriomote Island, Almost Entirely a National Park, as a Natural World Heritage Site

Park Ranger at the Iriomote Island Nature Conservation Bureau of the Ministry of the Environment
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細川正孝さん

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General Manager of Hoshino Resorts Iriomote Hotel
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山下貴弘さん

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Activities Manager of Iriomote Hotel
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楠部 真也さん

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Representative of Picchio
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最上部へ
Iriomote Island Registered
as a Natural World Heritage Site
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