1Confectionery shop Fujimura "Opening of sweets"

Fujimura, located in the tourist-filled Nakamachi area, is a long-established Japanese confectionery shop marked by a white-walled storehouse-themed building and a stone-paved approach. The shop is highly regarded among locals, so it is always bustling with regular customers.

Both Japanese and Western sweets are well-known, and there is such a wide selection that it's hard to choose. For first-time shoppers, we recommend "Kaika." It is a baked confectionery made of white bean paste mixed with walnuts, apricots, and Matsumoto-grown perilla seeds, wrapped in soft cookie dough. It won the grand prize in the "Souvenirs" category at the "Matsumoto Sweets Contest 2017."

Opening: 1,590 yen
*Expiration date: 30 days

In addition, the store will be stocking their specialty "Sake Manju," which is an excellent combination of the aroma of sake and high-quality bean paste, as well as seasonal Japanese sweets. The highly popular "Raisin Cookies" are Western sweets made by the second-generation owner, and feature an exquisite harmony of rum-flavored raisins and light butter cream.
The store also has an eat-in space where you can eat the sweets you purchase on the spot, making it a great place to take a break in an area dotted with tourist attractions.

Sake Manju (10 pieces): 970 yen
*Expiry date: 4 days in summer, 5 days in winter

Reezu Cookies (8 pieces): 1,280 yen
*Expiration date: 10 days

Fujimura Confectionery Shop

• http://wagashi-fujimura.com/
• 2-9-19 Chuo, Matsumoto City, Nagano Prefecture MAP
• 6 minutes walk from Matsumoto Station
• 9:00～18:00
• Wednesday
• 0263-32-1421
• 無料（1台）

2Iida-ya Confectionery "Candy Senbei"

Candy making is popular in the Matsumoto region, and there are records that the area was the number one producer of candy in Japan during the Meiji period. Every January, the "Candy Market" is held, where candy exhibitions, sales, and events are held.
Ame Senbei is one of Iida-ya Seika's signature products. It is a strange candy made by boiling down fine powdered sugar and forming it into thin sheets, with a crunchy texture similar to rice crackers. It melts in your mouth and has a refined taste, making it a masterpiece that embodies the spirit and soul of the craftsman. In addition to the Ame Senbei made with flavorful brown sugar from Okinawa, there are other flavors available, such as salt, wasanbon, and coffee.

Candy crackers: 486 yen
*Best before date: 180 days

Iida-ya Seika is one of several long-established candy stores in the city, having been founded in 1796 (Kansei 8). Since then, they have continued to maintain the same flavor as in the past, using carefully selected ingredients and the outstanding techniques of their skilled craftsmen, and are loved by locals as well as many visitors to the city.
It is located close to Matsumoto Castle, so you can easily stop by while sightseeing in the city.

3Temariya "Temarin"

Temariya is a specialty store that makes Baumkuchen using carefully selected ingredients. Baumkuchen is carefully hand-baked by craftsmen in a specialized oven in the workshop at the back of the store.
Among the products that express the essence of Shinshu and Matsumoto, the most popular is the "Temarin," a cute, round-shaped baumkuchen filled with plenty of sweet Obuse chestnuts and smooth chestnut paste. It is a cute, Japanese-style Baumkuchen with a motif of "Matsumoto Temari," a traditional craft of Matsumoto.
Temarin: Large 2,500 yen, Mini 1,000 yen
*Expiration date is about 10 days

The ingredients used are rice flour and brown rice flour from Nagano Prefecture, with the aim of "sharing the rich blessings of Shinshu." "Alps," which has a chewy texture and the unique aroma of brown rice, is shaped like the mountains of the Japanese Alps, as its name suggests. Skilled craftsmen carefully bake each layer, taking into account the temperature and humidity of the day.

Alps: Whole: 1,800 yen / Cut: 800 yen
*Best before date: Approximately 3 weeks if unopened

The shop is located in the center of the city, close to Matsumoto Castle, on Nakamachi Street, lined with black and white storehouse-style houses. When you get close, a sweet aroma tickles your nose.

Temariya

• http://www.temariya.jp/
• 2-4 Chuo, Matsumoto City, Nagano Prefecture MAP
• 10 minutes walk from Matsumoto Station
• 10:00～18:00
• Irregular holidays
• 0263-39-5858
• None

4Masamra "Tenshu Ishigaki Sable"

Masamura, with its main store located in the center of Matsumoto City, is a popular, long-established Western confectionery shop.
From fresh sweets to baked goods, the "Tenshu Ishigaki Sable" is a recommended souvenir. A thin sable dough sandwiched with elegantly sweet white chocolate, it has a crispy texture and a buttery flavor. Finely chopped macadamia nuts are kneaded into the dough, and the texture is reminiscent of Matsumoto Castle's stone walls.
Tenshu Ishigaki Sable: 5 pieces for 864 yen, 1 piece for 157 yen
*Expiration date: 60 days after purchase

Founded in 1966, it has been loved by locals for 50 years. The main store has a cafe space, making it the perfect place to take a break.
The retro wrapping paper that has been used since the store's founding makes it easy to recognize the brand, "Masamura," and the store apparently has many fans.

Rivaling the "Tenshu Ishigaki Sable" in popularity are the "Baby Choux." There are six varieties, including "Choux à la Crème" and "Swiss-style cream puff," and they have an excellent balance of light dough, rich fresh cream, and custard cream.

5Tominari Goro Shoten "Goro's Silk Made with Care"

Tominari Goro Shoten, located near hot spring, the inner sanctum of Matsumoto, won the gold medal at the first "Japan's Best Tofu Competition" held in 2015. Since then, it has won numerous other awards.

The tofu is handmade by skilled craftsmen and is made using Nakasennari, a rare variety of soybean from Nagano Prefecture known for its high sugar content. The tofu is made with underground water pumped up from a well 37 meters underground, and is creamy, rich, smooth, and sweet. In addition to the gold award-winning "Tesio ni Kakeru Goro no Kinu," you can also purchase other popular award-winning products such as "Tesio ni Kakeru Goro no Momen" and "Goro no Zaru."

Goro's carefully made silk: 194 yen
*Expiration date is 6 days after purchase.

Goro's carefully made cotton: 194 yen
*Expiration date is 6 days after purchase.

Goro's basket (ZARU): 540 yen
*Expiration date is 4 days after purchase.

Two years ago, they started selling prepared dishes and sweets made with tofu and soy milk, and they sell them in a stylish shop.
The "Tofu Menchi" is a freshly fried snack that brings out the delicious flavor of tofu and vegetables and sells 400 pieces a day. The "GORONUTS" donuts made with tofu and soy milk are light and chewy, and are known for being delicious even when cooled. The "Soy Milk Soft Serve" is also recommended, as it is made with more than 30% soy milk and is healthy.

GORO TOMINARI

• 90-3 Hara, Matsumoto City, Nagano Prefecture MAP
• 18 minutes by car from Matsumoto Station
• 9:00～18:00
• Sunday
• 0263-87-8584
• free

6Kaiundo Confectionery "Shinmito"

The confectionery business was founded in 1884 (Meiji 17). With its main store in the center of the city, it is a famous confectionery store that represents Matsumoto, and produces and sells not only Japanese sweets but also Western sweets. It is also a store that you can drop in to casually, and is home to the only soft serve ice cream robot in the world.
In pursuit of the unique flavors that can only be found in Shinshu, we produce more than 200 types of Japanese and Western sweets each year using carefully selected ingredients such as specially selected red beans and fruits from the prefecture, under strict safety control.

"Shinmito" is known as a representative sweet of Shinshu. It is made from walnuts and honey, which have excellent umami and flavor, and is characterized by its rich sweetness. It is also called Japanese nougat.
It was given the name "Shinmito" by the Urasenke school of tea ceremony in the early Showa period, and is considered a formal confectionery for the tea ceremony.

True sugar (6 pieces): 842 yen
*Best before date: 25 days

Another product that is just as popular as "Shinmito" is "Kaiun Oimatsu." This unique steamed confectionery combines tsubuan and smooth bean paste with cinnamon, and was created over 50 years ago to commemorate the 80th anniversary of the company's founding. It is an auspicious product that resembles the trunk of an old pine tree and is sprinkled with pine nuts. It is also recommended for those looking for a souvenir for celebrations.

Good luck old pine tree: 1,101 yen
*Best before date: 20 days

7Mizuki Pickles Factory "Nozawana Pickles"

Mizuki Tsukemono Kobo Higashimachi Main Branch is located close to Matsumoto Castle.
Having received numerous awards, including being named one of the "15 Specialties of Shinshu" and the "Minister of Agriculture, Forestry and Fisheries Award," the store is one of Shinshu's leading pickle stores, gaining support not only within the city but also from all over the country.

The most popular pickle is "Nozawana," a staple of Shinshu. It is made using domestic ingredients grown with reduced pesticides and compost, well water pumped from mountainous areas, and salted by circulating low-temperature water (0°C) and low-salt water 24 hours a day, 365 days a year. The seasoning liquid permeates from the stems to the leaves, bringing out the perfect texture and maximum flavor.

Nozawana: 324 to 540 yen (tax included)
*Best before date: 15 days when refrigerated

In addition, "Yamasen Pickles," made with crispy green-necked daikon radish, are one of the signature products, named after the name of the sake brewery at the time, "Yamasen." In addition, there is a wide selection of pickles unique to Shinshu, such as "Handmade Workshop Wasabi Pickles," which are made by hand-cutting wasabi from Azumino-Hotaka and soaking it in sake lees since the store's founding.

Yamasenzuke: 432 yen (tax included)
*Best before date: 30 days when refrigerated

Handmade Wasabi Pickles: 540 yen (tax included)
*Best before date: 30 days when refrigerated

Along with pickles, "Shinshu Mura Oyaki" is also popular. Made without using baking powder, this chewy oyaki with a thin skin and plenty of fillings is a popular dish among people of all ages.

Shinshu Mura Oyaki: 196 yen (tax included)
*Best before date: 180 days when frozen

Mizuki Pickles Factory Higashimachi Main Branch

• http://www.mizusiro.co.jp/
• Matsumoto City, Nagano Prefecture Ote 4-12-16 MAP
• 15 minutes walk from Matsumoto Station
• 9:00～17:30
• Thursday and Sunday
• 0263-33-2310
• free

8Hoshino Resorts KAI Matsumoto

Enjoy hot spring by bathing in the thirteen hot springs of Hachikuji

About 15 minutes by car from Matsumoto Station. Asama hot spring flourished as the back room of Matsumoto Castle, a national treasure. This Hot spring ryokan is a quiet hot spring where you can enjoy wine and gastronomy. It features a design that harmonizes the radical sensibility of contemporary architects with the traditional craft beauty of Japan. At hot spring, you can enjoy the "Radiant Bath" (a chaise longue-type hot bath method in which hot spring circulates), which is rare in Japan, the "Hinoki Osawdust Bath" and the "Sleeping Bath" where you can enjoy the aroma of cypress, and you can enjoy the Asama hot spring that is said to have been the Gotenyu of the owner of Matsumoto Castle. In the evenings, in honor of the music city of Matsumoto, lobby concerts by local musicians are held every evening. There are always more than 50 local wines on display, so you can spend time intoxicated by music and wine.

Hoshino Resorts KAI Matsumoto

• https://hoshinoresorts.com/ja/hotels/kaimatsumoto/
• 1-31-1 hot spring, Matsumoto City, Nagano Prefecture MAP
• Approximately 15 minutes by car from JR Matsumoto Station
• 050-3134-8092（界予約センター）
• to exist
• Make a reservation here
  Hoshino Resorts KAI Matsumoto Reservation Site