Day 1

JR Hachinohe Station

11:30 Hasshoku Center

A full lineup of Hachinohe specialties. Start your trip with charcoal-grilled seasonal seafood

When you arrive in Hachinohe, one of the leading port cities in the Tohoku region, the first place you should visit is this market. There are about 60 stores selling seafood just landed at Hachinohe Port, as well as freshly picked vegetables, fruits, dried goods, sweets, and miscellaneous goods.
For lunch on the first day of your trip, head to Shichirin Mura, where you can enjoy charcoal-grilled food purchased on the market. You can enjoy scallops, shrimp, squid, oysters, and other seafood from all seasons, as well as beef, cooked to your liking. It is efficient to pay the admission fee first and secure a seat before going around the market. When you buy food at the store, tell Shichirin Mura that you want to grill it and eat it there, and they will cut it for you so that it is easier to grill.
Many of Hachinohe's delicacies are also recommended as souvenirs. You can order direct shipping from the market, so you can shop with peace of mind even on the first day of your trip.

13:30 Cafe Terrace Holonbair

Enjoy the spectacular coastline and delicious soft serve ice cream

After enjoying your fill of seasonal seafood, head to a cafe where you can enjoy Aomori's popular soft serve ice cream. Located at the foot of Ashigezaki Observatory on the scenic Tanesashi Coast, the cafe is renowned for its soft serve ice cream in a variety of flavors.
Among them, "Makiba," which uses a generous amount of fresh cream, is the most popular with its rich taste and milkiness. The outstanding view overlooking the Pacific Ocean also enhances the deliciousness of the soft serve ice cream. The shop's special "musk melon" and "banana" flavors are also recommended. You can also eat the soft serve ice cream inside the shop. There is also a full menu of snacks and meals, such as french fries, donuts, curry rice, and Neapolitan pasta.

14:00 Kabushima Shrine

The flying black-tailed gulls, the guardians of Hachinohe

Kabushima is a small island connected to the mainland that has been designated a national natural monument as a breeding ground for black-tailed gulls. Every year, about 30,000 black-tailed gulls arrive in early March, lay eggs, hatch, and leave the island in August.
Kabushima Shrine, which sits on the top of the island, enshrines Benzaiten, the goddess of fortune, and is worshipped as the god of prosperity in business, good luck, and matchmaking. As the characters for "kabu" and "kabu" (stock) are pronounced the same, the shrine also has popular charms that are said to bring good luck in raising stock prices and popularity.
If you visit during the breeding season, be careful not only of the black-tailed gulls at your feet, but also of the droppings from above. If you are hit by droppings (luck), it is a sign of good fortune. If you apply at the shrine office, you will receive a "Kaiun Certificate."

16: Aomoriya by Hoshino Resorts

Experience Aomori culture in its entirety at a theme park-like hot hot spring inn

Hot spring ryokan has a theme of "Nore Sore Aomori - People's Stories" and allows you to fully enjoy Aomori culture, including festivals, food, traditional crafts, and dialects. The show of Aomori's four major festivals held every night at Michinoku Matsuriya is as exciting and thrilling as the actual festivals. You can fully enjoy the charms of Aomori, including seasonal horse-drawn carriage Experience and hot hot spring with natural spring water.

Unkan

The guest rooms are rich in local color, with Guest room decorated with traditional Aomori crafts such as "Hachimanuma," "Nambu Sakiori," and "Hachinohe ware," as well as Guest room decorated with Nebuta. Among them, Suite room "Unkan" on the high floors, 11th and 12th floors, is divided into a spacious living room and bedroom, and overlooks the park from the large windows. You will be excited by this exquisite space equipped with a bathtub made of Aomori hiba.

16:30 Apple juice tap

A must-Experience! Turn on the tap and enjoy a welcome drink of apple juice

Once you have a breather in Guest room, head to the festive Jawamegu Square. A must-see here is the Aomoriya by Hoshino Resorts specialty, the "Apple Juice Tap." This popular spot is full of fun, as you can turn on the tap attached to a real apple tree and cold apple juice will come out.

17:00 Park walk and foot bath

Warm up in a hot spring foot bath. Relax in the orange sunset.

Before dinner, take a walk in the park on the premises. The large pond, old thatched-roof houses, and the scenery created by the changing seasons of nature are reminiscent of the original Japanese landscape. If you get tired, you can take a break in the foot bath overlooking the park. The changing evening scenery as the sun sets will increase your anticipation for your trip.

18:00 Buffet Restaurant "Noresore Shokudo"

Enjoy Aomori's local flavors and freshly cooked dishes

Dinner is served at the buffet Restaurant. The live kitchen prepares dishes right before your eyes, such as scallops grilled in soy sauce, seafood robatayaki, and beef teppanyaki. From local dishes to apple desserts, the wide variety of dishes will satisfy both your stomach and your heart.

19:30 Public hot spring

Enjoy hot spring the source of spring water in a "floating bath" that reflects the four seasons.

The famous Komaki Onsen hot spring is also a big attraction of this inn. The open Outdoor hot spring "Ukiyu" that juts out over the pond gives you a great sense of freedom, as if you are floating on the water. The water is a simple alkaline hot spring with a pH of 9.1, and has a viscous feel on the skin. A luxurious bath in the free-flowing water from the source will soothe your travel fatigue.

21:00 Viewing the "Michinoku Festival"

Experience the excitement of the festival! "Aomori's Four Great Festivals Show"

The show at "Michinoku Matsuriya" expresses the four seasons of Aomori and the excitement of festivals.This is the best thing about staying at this inn. Every night, we hold a show featuring music from Aomori's four major festivals, including the Aomori Nebuta Festival. The sounds of drums, flutes, and hand-held bells fill the air, creating a realistic atmosphere that makes you feel like you're at a real festival.

Day 2

07:00 Buffet Restaurant "Noresore Shokudo"

Eat as much seafood as you like. Recharge your energy with "Umejadon"

The recommended dish is the "Umejadon" rice topped with seasonal seafood. You can make your own seafood bowl by topping it with your favorite ingredients such as scallops, salmon, sweet shrimp, etc. There is also a wide variety of side dishes that go well with rice, such as scallops with miso and salted squid, which will give you energy in the morning.

09:00 Seasonal Horse-Drawn Carriage

Experience Aomori culture of living with horses on a seasonal horse-drawn carriage ride

The southern part of Aomori Prefecture is known as a breeding ground for fine horses. A horse-drawn carriage ride around the park allows you to Experience the culture of treating horses like family members. The carriage changes with the seasons, with the "Flower-Moving Dumplings Carriage" in spring and the "Stove Carriage" in winter. You can also enjoy interacting with the horses.

10:30 Hachinohe Sake Brewery

Tour a historic brewery and enjoy fine sake

On the second day, we will visit a sake brewery founded in 1775 (An'ei 4), famous for its fine sakes such as "Mutsu Otokoyama" and "Mutsu Hassen." Using rice and yeast from Aomori Prefecture and the famous water from the Kanisawa area of Hachinohe, the brewery continues to brew sake with consideration for the environment and health, and was ranked first in the 2021 "World Sake Brewery Rankings."
In addition to the sake they are proud of, the plaster storehouse and red brick storehouse from the Taisho period are also must-sees. Six of the buildings are registered as tangible cultural properties by the country, and you can tour the storehouses. In recent years, in addition to sake, they have also ventured into new genres of sake brewing. They established the Minato Distillery, "MINATO DISTILLERY," and are producing a wide variety of distilled spirits.The main ingredient is sake lees.The bath bomb "Hassen Bijin no Yu" is also popular and is recommended as a small gift.

12:00 Minato Restaurant

Worth waiting in line for: A seafood bowl filled with the deliciousness of Aomori

After enjoying some delicious sake, head to a famous seafood restaurant. Minato Shokudo near Mutsuminato Station is a restaurant that won the gold medal in the seafood bowl category of the 1st National Donburi Grand Prix. Many people from all over the country come here to enjoy the seafood bowls, even expecting to have to wait in line.
The recommended dish is the Fisherman's Tsukemono Rice Bowl, which is packed with seasonal seafood. It is a luxurious bowl of thick scallops, bouncy squid, octopus, sweet shrimp, salmon roe, tuna and other seafood, all dipped in a secret sauce. Mixed with the egg yolk of a free-range chicken from Aomori Prefecture, the rich flavor will surely make you unable to stop eating. The signature dish is the Hirame Tsukemono Rice Bowl, which was inspired by fishermen's meals and is made by aging the flounder at low temperatures to enhance its flavor. Once you try this dish, you will definitely want to come back for more.

13:30 Hachinohe City Buried Cultural Properties Center Korekawa Jomon Museum

Travel back in time to the Jomon period through viewing and Experience

Aomori Prefecture is home to many Jomon period ruins. The Korekawa Jomon Museum exhibits around 600 pieces of pottery, clay figurines, lacquerware, and other items excavated from the World Heritage Site of the Korekawa Stone Age, as well as the Kazahari 1 Ruin in Hachinohe.
Among the many exhibits, the ones that catch your eye are the numerous clay figurines, including the Shakoki Clay figurines. Looking at the clay figurines in various poses and with their rich expressions, you will find yourself smiling. Waiting in the farthest exhibition room is the National Treasure "Gassho Clay figurines." This is a precious piece of work, as it is the only complete clay figurine in Japan, seated with palms together.
Every Sunday, there are Jomon Experience such as making magatama and making fire. The shop's popular items are based on clay figurines.

16:00 Jawamegu Square

Experience the festival atmosphere in a lively square

After returning to the inn and taking a rest, head to the lively Jawamegu Square. The decorations change with the seasons, and seasonal events are held here. In spring, you can find flower fortunes written in Tsugaru dialect, and in autumn, you can play with a capsule machine that gives you fresh apples.

17:30 Nanbu Curved House

Enjoy the seafood and mountain produce nurtured by Aomori's rich nature

Dinner at the traditional Restaurant "Nanbu Magariya" is a "Shichiko Hachijin KAI Local Flavors" course meal that incorporates the seven fish eggs and eight delicacies (seafood) that are traditional to Aomori. The luxurious local delicacies, such as "Ichigo-ni", a local dish with an exquisite abalone broth and sea urchin, go perfectly with Aomori's famous sake.

19:30 Yawata Uma Lounge

Relax in the exclusive lounge

After the meal, you can relax in the "Yahatauma Lounge." This is only available to ticket buyers, so you can relax and enjoy your time here. First, take a break with some sweets (matcha and dried sweets in the morning). Drinks include apple cider, local sake, coffee, and burdock tea.

21:00Large Public hot spring

Refresh yourself after a long day at the "Floating Bath"

We recommend taking a bath on the second day during the show. You can hear the sounds of the lively show as you soak in Outdoor hot spring. As you soak in the afterglow of the festival, all your physical fatigue will be completely gone. A festival Experience that is different from the first day is something you can only enjoy if you stay for multiple nights.

Day 3

05:00 Original bath

Experience Aomori's morning bath culture in a retro outdoor bath

Aomori is a place where fishermen take a morning bath to warm themselves up in hot spring. On the third day, we get up early and head to the outdoor bath, Motoyu. The bathroom windows are decorated with Tsugaru Vidro, a local glass craft. Yuagari lounge also uses Tsugaru Vidro floating ball lighting, creating a warm and relaxing atmosphere.

07:00 Nanbu Curved House

Enjoy a rich local breakfast in a traditional house bathed in the morning sun

Breakfast is a colorful "Hometown Gozen" featuring the flavors of Aomori. Local dishes include scallops with miso and Nebuta pickles, grilled fish, and thick omelet, which will get you going in the morning. After warming up with a nutritious clam miso soup, it's time to depart the inn.

09:30 Depart from Hoshino Resorts Aomoriya by Hoshino Resorts

11:00 Aomori Museum of Art

A collection of emotional works by artists from Aomori

Due to the climate that nurtured the Jomon culture, Aomori has always been close to art and has produced a diverse range of artists. This museum houses and exhibits works mainly by artists from Aomori Prefecture, such as woodblock artist Shiko Munakata, contemporary artist Yoshitomo Nara, and Ultraman designer Toru Narita. The unique white-walled building was designed with inspiration from the excavation site of the nearby World Heritage Site, Sannai-Maruyama Ruins. The innovative architectural beauty is also a highlight.
The "Aomori Dog" by Hirosaki-born Nara Yoshitomo is the museum's symbol, standing at about 8.5m in height. It shows different expressions depending on the viewing angle, drawing visitors in. Don't miss the works of foreign artists, such as the stage background paintings for the ballet "Aleko" by the master Chagall.

13:00 Nagao Chinese Noodles Nishi Bypass Main Branch

The local ramen is a must-try. Enjoy the aroma of dried sardines in the Tsugaru ramen

When talking about Aomori's local ramen, the first thing that comes to mind is "Tsugaru Ramen," which uses broth made from dried sardines and grilled dried fish. In addition to the traditional Tsugaru ramen, Nagao Chuka Soba has launched a rich "New Tsugaru Ramen," which combines chicken and pork bone broth with dried sardines, and is garnering attention. The soup is made from a unique blend of several carefully selected types of dried sardines. The noodles, which do not contain kansui, have a rich aroma of domestic wheat, bringing out the flavor of the dried sardine soup.
The highlight is the "Gogunibo" which is full of dried sardines. The soup, which mixes well with the extra-thick noodles, has a strong aroma and flavor of dried sardines, and although it is rich, it has a timeless taste. The classic "light" is also recommended. You will be amazed at the depth of Tsugaru ramen.

14:00 Nebuta House Wa Rasse

All things Nebuta gathered together. Enter the world of the Nebuta Festival all year round.

This museum is a must-see for anyone wanting to learn about the Aomori Nebuta Festival, a summer festival representing the Tohoku region. The museum introduces the history of the Nebuta Festival, the production process, and the makers of the Nebuta floats, known as "Nebuta shi," through exhibits and videos.
Lined up in the Nebuta Hall, which has an atrium that reaches up to the second floor, are large nebuta floats that actually take part in festivals. The sight of four colorful nebuta floats lined up, each measuring 9m wide, 5m tall, and 7m deep, is a spectacular sight. Don't miss the "Touch Nebuta," where you can touch the nebuta's parts. You can get a good look at the complex structure and the texture of the washi paper, and get a sense of the passion that the people of Aomori have for their nebuta floats.
Nebuta music is played on stage three times a day, and the shop sells Nebuta goods such as T-shirts and miscellaneous items.

15:30 A-FACTORY

Take home some cider made from 100% Aomori apples as a souvenir

The last stop on your trip will be a spot where you can find all the delicious foods of Aomori. A-FACTORY near Wa Rasse is Property houses a cider factory and food market, where you can enjoy a slightly sparkling drink made from apples.
The apples used to make the original brand "Aomori Cider" are 100% produced in Aomori Prefecture. The cider, made from a blend of Fuji and Jonagold apples, has a fine foam and an excellent balance of sweetness and acidity. Various types of cider are available, including sweet and dry. The non-alcoholic "Apple Soda" made only with Jonagold apples is also popular.
The Marche will have a wide selection of Aomori's proud flavors. You can also look forward to choosing souvenirs to go with the cider.