1Kamatsuru Himono Shop "Dried Fish"

This is a long-established store that has been operating as a dried fish shop since the Edo period, more than 150 years ago. The current fifth-generation owner visits the market every day, purchasing fish that he personally selects and makes into dried fish. The manufacturing process also follows traditional techniques, and the product is made without additives. The fish-cutting techniques and exquisite salting using sun-dried salt, passed down from generation to generation, are the techniques and seasonings that only a long-established store can offer.

This dried fish specialty store has over 30 types of fish, mainly local fish, such as horse mackerel, barracuda, and alfonsino on display in the storefront. The most popular item is dried horse mackerel. They also offer lightly salted dried fish with no additives, using only Kakitagawa Spring Water, which is the melting snow of Mt. Fuji and is selected as one of the 100 famous waters in Japan, and sun-dried salt, as well as boneless fish with the backbone and belly bones removed, making them popular souvenirs for people of all ages. Their homemade anchovies are also a popular item.

[Product name and price] Horse mackerel (local) from 324 yen, barracuda from 540 yen, alfonsino from 3,240 yen per piece, anchovies 972 yen
[Best before date] Approximately 15 days when stored frozen

2Atami Honke Tokiwagi "Hyakunen Yokan"

Since the establishment of Honke Tokiwagi in Atami, "Hyakunen Yokan" has been a signature product for over 100 years. In addition to the standard flavors of chestnut, red bean, matcha, and plum, Atamikan is available in summer and yuzu in winter. Among them, Honren Yokan is made using domestically produced agar and red beans, so the gentle flavor and sweetness of the original red beans spreads, and its simplicity conveys the skill and tradition of the artisans.
In addition, the yuzu, matcha, and plum yokan are also made using safe, high-quality domestic ingredients, and the packaging is also handmade in cellophane, the same method that has remained unchanged for the past 100 years.

[Product name and price] Hyakunen Yokan (1 stick/box) 1,000 yen
[Best before date] 10 days in summer and 14 days in winter from the date of manufacture. In either season, refrigerate for 1 month and freeze for 3 months.

A stately storefront befitting a long-established establishment

This Japanese sweets shop is eye-catching, with its splendid palace-style building. Since its founding in 1918 (Taisho 7), the shop has faithfully preserved the traditional methods and flavors passed down from the founder. The shop staff use ingredients carefully selected by their own eyes and tongues, and do not use any preservatives or other additives. Even today, they continue to make simple, traditional Japanese sweets.

3Miki Ki Confectionery "Cat's Tongue"

Miki Kikka is a Western-style confectionery shop founded in 1948 (Showa 23). The shop's specialty cookie, Neko no Shita (Cat's Tongue), is popular with locals and tourists alike. It has a light and crunchy texture, and was named after the way it feels like a kitten's tongue when you put it in your mouth. The only ingredients are fresh butter, eggs, sugar, and flour. The taste has remained unchanged for nearly 70 years since the shop opened.

[Product name and price] Cat tongue 1 bag (130g) 690 yen
[Best before date] Approximately 3 weeks

There is also a branch on the 1st floor of the Ekimae Daiichi Building, located very close to Atami Station, so if you are traveling by train, it is convenient to purchase your products here.

4Atami Hoteiya "Steamed Bread"

This is the signature product of "Hoteiya," a beloved local bakery since it was founded in 1947. Its unique texture, with a fluffy exterior and a moist and chewy interior, has made it so popular that it is said "there is no Atami resident who doesn't know about it."
The variety of flavors, such as smooth bean paste, pumpkin, and chocolate, is also a reason for its popularity, and there are about 14 types in total, including seasonal limited edition products. Each flavor of sauce is kneaded into the bottom of the dough in a swirling shape, and a simple sweetness spreads in your mouth.

[Product name and price] Steamed bread (1 piece) 138 yen
[Best before date] Within 48 hours after production

Due to various circumstances, the restaurant went out of business for a time, but in response to the voices of fans hoping for its revival, it reopened as Atami Hoteiya in 2007 inside the MaxValu Atami store. While other major companies came forward to take on the business, MaxValu Tokai took over the business, at the owner's request that "because it's the taste of Atami, I want a local company to take it over." Staff/staff member who worked at the original store were transferred to the restaurant, and they have continued to protect the nostalgic taste of the past by recreating not only the ingredients but also the kitchen of Hoteiya.

5Ichiraku Confectionery "Coffee Jelly (with bean paste)"

"Coffee Jelly" is a jelly made from coffee brewed with freshly ground beans, combined with bean paste. The bean paste is made every day at 2 am specifically for "Coffee Jelly", and the sweetness is adjusted to match the slightly bitter coffee. When you mix the bean paste and jelly spread at the bottom of the mini cup, the sweetness and bitterness spread in your mouth with the perfect balance. You can also add cream to your taste to make it even more mellow.

[Product name and price] Coffee jelly (1 piece) 310 yen
[Best before date] 3 days

It is located in the Atami Ekimae Heiwa-dori Shopping Street, close to Atami Station, making it easy to stop by.

6Enmeido "hot spring Enmei Manju"

A classic souvenir from hot spring towns is hot spring manju. Nowadays, it is sold all over Japan, but it is said to have originated at Enmeido in Atami.
The "hot spring Enmei Manju" comes in two varieties: a cha manju made with Okinawan brown sugar, and a shiro manju made with smooth bean paste and white honey. The simple flavor has been loved by literary figures who have vacation homes in Atami.

[Product name and price] hot spring Enmei Manju (1 piece) 95 yen
[Best before date] Approximately 30 days (unopened)
[Stores] Main store, station building "Rusca Atami" 1F "Atami Collection"

The birthplace of hot spring spring manju

It all started in the early Taisho period, when the first store owner came up with the idea of using the high-temperature, naturally gushing hot hot spring to steam the buns. The name "hot spring Enmei Manju" was apparently given to the manju with the hope of good health and longevity for the visitors, as well as the development of hot spring area.

7Dairy Kingdom Oratche "Milk Okara Chips"

Dairy Kingdom Orache is located in the lush Tanna Basin at an altitude of about 250m, and Property you can Experience dairy farming and enjoy gourmet food made with fresh local ingredients. The facility's soft serve ice cream and butter made with freshly squeezed raw milk from the neighboring Katano Farm, and Minami Hakone cheese are popular with tourists.
A recommended souvenir is "Milk Okara Chips." This snack is made by kneading whole milk powder made from the local brand milk "Tanna Milk" and okara, sprinkling various flavored powders on top, and deep frying. The cheese flavor is popular with children, while the wasabi mayonnaise flavor, which goes well with beer, is well-received by adults.

[Product name and price] Milk Okara Chips 333 yen (excluding tax)
[Best before date] Approximately 90 days from date of manufacture

White chocolate bar

Like the Milk Okara Chips, this rich-tasting milk chocolate is made using whole milk powder from Tannan Milk, and is popular as a souvenir.

[Product name and price] White chocolate bar: 600 yen (excluding tax)
[Best before date] Approximately 300 days

Oratche Dairy Kingdom

• https://oratche.com/
• 349-1 Tannana, Kannami-cho, Tagata-gun, Shizuoka Prefecture MAP
• About 20 minutes by car from Atami Station
• Weekdays 10:00-16:00, Saturdays, Sundays and holidays 9:00-17:00
  Restaurant is open only on Saturdays, Sundays and public holidays from 11:00am to 3:00pm (last orders 2:30pm)
• Wednesday
• free
• 055-974-4192
• free

8Ham house Grimm "Ham & Sausage"

Ham house Grimm is a ham and sausage specialty store located about 20 minutes by car from Atami in the direction of Mishima. Recommended items include sausages such as the gold medal-winning "Frankfurter" and "German Wiener". The salt is imported from Germany's Alpensalz rock salt, and all flavorings are imported from Germany. The website also includes a useful guide on how to grill the sausages deliciously.

[Product name and price] Frankfurter (per 100g) 430 yen, German Wiener (per 100g) 440 yen
[Best before date] Approximately 2 weeks

"Ham house Grimm" offers a selection of exquisite products, nine of which won gold medals at a processed meat contest held in Germany in 2000.
There is a German flag flying in Parking, so you can easily find the store from a distance.

9Uokyu "Homemade dried fish"

This fresh fish shop on a hill near Izusan Shrine is a hidden gem known only to those in the know. In addition to fresh seafood caught at Izusan Port, the store also stocks homemade dried fish and hand-made side dishes.

If you buy fresh fish, they will fillet it on the spot and make it into a seafood marinated rice bowl for you (eating and drinking is not allowed inside the store). Seasonal local fish are sold at surprisingly reasonable prices, making this a recommended store for those who want to buy local fish from Atami.