Local Guide
6 New and Old Sweets That Are Loved by Locals and Represent Hamamatsu

Hamamatsu is home to a wide variety of sweets, both old and new, Japanese and Western, made with fresh fruit and inventive ideas, including daifuku, a type of sweet made with the city's famous mandarin oranges. We will also introduce some of Hamamatsu's most popular sweets shops, including a pioneering long-established cheesecake shop and a famous Baumkuchen shop that is famous throughout the country.

Jiichiro's Baumkuchen 1,944 yen (whole)
Jiichiro's Baumkuchen 1,944 yen (whole)

Jiichiro first appeared in 2002 and quickly became famous. Jiichiro's Baumkuchen is said to have changed the concept of Baumkuchen, and is a gem of a product made by layering 24 extremely thin layers without ever leaving the store. It combines a "moist" and "heavy" texture never experienced before, and the sweet and gentle taste that spreads in the mouth has captivated many people and gained more fans.
Now, they have many stores in commercial Property in Shizuoka Prefecture, the Kanto region, and the Kansai region. In their flagship store in the suburbs of Hamamatsu City, where they started, they offer not only Baumkuchen, but also standard products such as puddings, roll cakes, and rusks, as well as limited edition items, making it a worthwhile visit.

Comments Local Guide
"Jiichiro's Scorched Baumkuchen" is also recommended. The crispy exterior and moist interior are addictive.

The famous Baumkuchen is even more delicious when served on the cafe menu.

Baumkuchen set (with drink) 810 yen
Baumkuchen set (with drink) 810 yen

Jiichiro Ohiradai Main Branch also has a cafe space. The cafe has a very comfortable atmosphere with its striking red chairs and dark brown lattice walls and floors, creating a retro atmosphere. Here, you can enjoy Jiichiro's Baumkuchen desserts along with their special coffee made with ice-temperature aged beans brewed in a siphon. The freshly cut Baumkuchen is served with whipped cream and blueberry jam, and is so delicious that you can't help but smile when you eat it. There are also a variety of other sweets on the menu, such as the "Roll Cake Set" and the "Freshly Baked Crispy Apple Pie Set."

Jiichiro Ohiradai Main Branch
  • URLhttp://www.jiichiro.com/
  • 住所3-1-1 Ohiradai, Nishi-ku, Hamamatsu City, Shizuoka Prefecture MAP
  • バスアクセスFrom Hamamatsu Station, take the Entetsu Bus bound for Ohiradai 1-chome for about 30 minutes, then get off at "Ohiradai 1-chome" and walk for 3 minutes
  • 営業時間9:00~18:30
  • 定休日Irregular holidays
  • TEL053-485-4750
  • 駐車場free
Cheesecake 459 yen
Cheesecake 459 yen

Marutaya Confectionery, which has been making Western-style sweets in Hamamatsu since 1949 (Showa 24), began selling cheesecake in 1964 (Showa 39), the year of the Tokyo Olympics. At the time, cheesecake was almost unfamiliar, but Marutaya was a pioneer in bringing it to the world, and is well-known in Hamamatsu as "Marutaya Cheesecake." The cheesecake, which has had the same taste for over 50 years, is three-layered. On top of the crispy cookie dough is rich cream cheese made from Danish cheese, which is topped with refreshingly sour sour cream, creating an overwhelming balance of richness and sourness. Furthermore, the cookie dough is made using a special blend of dough from Marutaya's other specialty, Ageshio Cookies.

Comments Local Guide
It's rich yet refreshing, and even after you've finished one, you'll want to eat more.

Boxed cheesecake as a souvenir

Cheese Box 2,970 yen
Cheese Box 2,970 yen

Marutaya has five stores in Hamamatsu City, but if you want to take home souvenirs, the Marutaya Mei-One Ekimachi store on the first floor of Mei-One, located across from the ticket counter for conventional trains inside JR Hamamatsu Station, is convenient. Their signature cheesecake, ageshio cookies, roll cakes, baked goods, and more are on sale.
We recommend the "Cheese Box," a triple-layered combination of crispy cookie dough, baked cheesecake, and sour cream. This rectangular cheesecake was designed as a souvenir and is easy to carry around, and has been popular for over 10 years. The aroma and flavor of the cheese fills your mouth, and the sour cream combine to create an exquisite taste. It also has a refreshing aftertaste, making it delicious until the very end.

Marutaya Western Confectionery Shop May One Ekimachi Store
  • URLhttp://www.marutaya.net/
  • 住所6-1 Sunayamacho, Naka-ku, Hamamatsu City, Shizuoka Prefecture Hamamatsu Station Building May One Ekimachi West 1F MAP
  • アクセスA short walk from the front of the ticket gates at Hamamatsu Station
  • 営業時間8:00~21:00
  • 定休日Open daily
  • TEL053-457-4861
  • 駐車場Paid
Strawberry Drops
Strawberry Drops

Despite being located on an alleyway on the outskirts of Kanzanji hot spring town, close to the shores of Lake Hamana, this famous Japanese sweets shop is known for having long queues. The main attraction for visitors is the "Strawberry Drops," which are sold in limited quantities for a limited time only from December to the end of March. This masterpiece is made by wrapping a whole "Akihime" strawberry bean paste in gyuhi. The chewy texture creates a perfect balance between the sweet and sour strawberries and the light sweetness of the bean paste, making it so delicious you can eat as many as you like.
It is a popular item that sells out even if it sells about 1000 pieces a day, so people line up from 7am during the sales period. To be sure to get your hands on "Strawberry Drops", we recommend that you make a reservation in advance starting one month before your trip.

Experience the quality of classic Japanese sweets by comparing their tastes

Classic Japanese sweets are also popular
Classic Japanese sweets are also popular

Outside of the sales period of "Strawberry Drops," the main sweet from June to November is "Budou no Sasayaki," grapes such as Kyoho and Muscat wrapped in white bean paste and gyuhi. This is also a popular item that has people lining up, and the popping juicy grapes, soft gyuhi, and light bean paste go perfectly together.
In addition to the limited-time items, there is also a wide selection of mochi sweets and dumplings such as "Mame Daifuku" and "Mitarashi Dango". Why not take a stroll around Kanzanji hot spring and enjoy comparing the tastes of different Japanese sweets?

Comments Local Guide
The seasonal fresh sweets are also very cute. It is within walking distance from Hoshino Resorts KAI Enshu.
Japanese sweets shop Shizuhana
  • 住所2335 Tateyamaderacho, Nishi-ku, Hamamatsu City, Shizuoka Prefecture MAP
  • バスアクセスFrom Hamamatsu Station, take the Entetsu Bus bound for Tateyamadera Office for about 45 minutes, then get off at "Ginko-mae" and walk for 1 minute.
  • 営業時間9:00〜19:00
  • 定休日Mondays (Mondays and Tuesdays from December to March)
  • TEL053-487-6256
  • 駐車場free
Four Heavenly Kings Rusks 1,080 yen (4 types, 12 pieces)
Four Heavenly Kings Rusks 1,080 yen (4 types, 12 pieces)

This cake shop was founded in 1963 in Yurakugai, the center of Hamamatsu City. Currently, it has five stores in Hamamatsu City and Iwata City. Along with the shop's pride and joy, the fruit-filled cakes, its "Hamamatsu Rusks" are also a long-selling item. French bread made specifically for rusks is sliced to the perfect thickness, spread with cultured butter and granulated sugar, then baked. Every step is done by hand, resulting in an exquisitely crispy crunch. You can try and compare the 15 or so flavors available in the store, including plain, cheese, sesame, and Lake Hamana seaweed.
In addition, here at the Ishihara and Hamakita stores, a "cake buffet" is held every Friday and Sunday, where you can order a set of two slices of cake and a drink for 756 yen. Original cakes using seasonal fruits such as strawberries, melons, and mandarin oranges are available.

Comments Local Guide
This shop has been loved by people of all generations, and offers a wide variety of cakes with nostalgic flavors.
Montagne Ishihara
  • URLhttp://www.montagne-rusk.jp/
  • 住所319 Ishiharacho, Minami-ku, Hamamatsu City, Shizuoka Prefecture MAP
  • バスアクセスFrom Hamamatsu Station, take the Entetsu Bus bound for Shingai Jutaku for about 10 minutes, then get off at "Yasumatsu-Naka" and walk for 5 minutes
  • 営業時間9:00~20:30
  • 定休日Open daily
  • TEL053-426-3650
  • 駐車場free
Jinsaku Manju 100 yen (1 piece)
Jinsaku Manju 100 yen (1 piece)

This is a long-established store founded in 1885 (Meiji 18). The manju that the founder, Jinsaku Matsuzaki, started making in Yotsujizaka, Mikkabi Town, is still loved by locals today as the store's standard flavor, "Jinsaku Manju."
Currently, the fifth generation is running the main store on the shores of Lake Hamana. They are particular about the ingredients they use, such as red beans from Nakayabu Farm in Obihiro, Hokkaido, naturally grown rice from Nouken in Iwata City, Ena chestnuts, and Naruto Kintoki. Furthermore, they have received training from Swiss pastry master Wolf Gang Paul Goetze in making Western-style sweets, and produce high-quality sweets, both Japanese and Western.

Local specialty mandarin oranges made into sweets

Mandarin orange monaka 740 yen (4 pieces)
Mandarin orange monaka 740 yen (4 pieces)

Among the many products, Irikawaya's signature product is the "Mikan Monaka," which has been popular for 60 years. Mikkabi is Shizuoka's representative mandarin orange producing region. This is a masterpiece that uses this local specialty in a luxurious way. The light and fragrant monaka shell is filled with plenty of fresh, fragrant, and mild-tasting mandarin bean paste. The mandarin orange color is achieved without the use of coloring agents, a testament to the skills of this long-established store.
They are also keen to develop new products, and if you visit the store, you should definitely try their "Mikkabi Mikan Soft Serve Ice Cream." Made with five times the concentrated juice of Mikkabi Mikan, its rich taste is popular with people who enjoy cycling along the lakeside.

Comments Local Guide
The Mikkabi Mikan Soft Serve Ice Cream is a sherbet type with a refreshing aftertaste. The flavor of the mikan spreads throughout your mouth.
Japanese and Western Confectionery Shop Irikawaya Sankanihonten
  • URLhttp://www.irikawaya.co.jp/
  • 住所83-1 Shimoona, Mikkabi-cho, Kita-ku, Hamamatsu City, Shizuoka Prefecture MAP
  • アクセス4 minutes walk from Okuhamana Station
  • 営業時間8:30〜18:30
  • 定休日Tuesdays and Wednesdays (may be closed on other days)
  • TEL053-525-0902
  • 駐車場free
Angel cream puffs 180 yen
Angel cream puffs 180 yen

For over 20 years, Saint Raphael has been based in a lush green area on the outskirts of Hamamatsu City. It has become well-established in the local area as a famous French pastry shop. At Saint Raphael Entetsu Department Store, located on the first basement floor of Entetsu Department Store in front of Hamamatsu Station, you can easily purchase the same lineup of sweets as the main store, including fresh sweets, baked donuts, bread, and chocolate.
The shop's "Angel Cream Puffs" are consistently popular and are often featured in the local media. The crispy choux pastry is packed to the brim with fluffy custard cream. When you bite into the cream, the refreshing aroma and refined sweetness of vanilla beans fills your mouth. It's a delicious treat that's both rich and has a light aftertaste, making it delicious down to the last bite, and you'll find yourself reaching for another one.

Trying new genres and styles

Strange Sweets Series: From 420 yen
Strange Sweets Series: From 420 yen

In addition to our standard products, we also focus on developing new, original products.
The "Strange Sweets Series" is a unique series that has been much talked about. It is a series of sweets that imitate Hamamatsu specialties such as gyoza, unaju, katsudon, kaisendon, and ramen, skillfully recreating them using roll cakes, marzipan, chocolate, Mont Blanc, and more. They are acclaimed not only for their appearance, but also for the deliciousness that can only be found in a French pastry shop. Their unexpectedness makes them perfect souvenirs.
In addition, the "Hamamatsu Yaki Donut Angel Ring" is carefully baked in the oven without being fried, and is popular for its moist texture and gentle sweetness.

Comments Local Guide
The "Strange Sweets Series" doesn't look like sweets at all. There's even a "Sweet Draft Beer" made from jelly!
San Raphael Entetsu Department Store
  • URLhttps://www.saint-raphael.co.jp/
  • 住所Entetsu Department Store, New Building, 1st basement floor, 320-2 Sunayamacho, Naka-ku, Hamamatsu City, Shizuoka PrefectureMAP
  • アクセス3 minutes walk from Hamamatsu Station
  • 営業時間10:00~19:00
  • 定休日Open everyday *May be closed temporarily
  • TEL053-457-0001
  • 駐車場Paid (2 hours free for purchases of 2,000 yen or more at Entetsu Department Parking)
*The contents listed are current as of the date of article update. They may be subject to change, so please check before using.