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April 22, 2025
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First LUCY Brand Property, LUCY Ozehatomachi, to be opened on September 1, 2025

Reservations Open June 2, 2025

Nestled at Hatomachi Pass, the Entrance to Oze: "LUCY Ozehatomachi" (right) and "Hatomachi Base Cafe & Shop" (left)

Hoshino Resorts' new brand, "LUCY," will launch its first property, LUCY Ozehatomachi, in Oze National Park, Gunma Prefecture, on September 1, 2025. Hotel reservations will begin on June 2, 2025. LUCY Ozehatomachi marks the debut of Hoshino Resorts' exciting new mountain hotel brand, "LUCY," with the concept: "A hotel where your ultimate Oze hike starts." Situated at Hatomachi Pass, the very entrance to Oze, the hotel offers a perfect location for anyone looking to experience Oze hiking. Furthermore, the LUCY brand's "6 Promises for a Comfortable Mountain Getaway" aim to make mountain stays comfortable and worry-free.

Concept: "A Hotel Where Your Ultimate Oze Hike Starts"
LUCY Ozehatomachi is located right at Hatomachi Pass, the easily accessible (even by bus!) gateway to the Oze area, making it an ideal spot for anyone wanting to fully immerse themselves in Oze National Park. This location serves as a basecamp, offering an excellent way to experience Oze through an overnight stay that allows exploration of everything this stunning area has to offer. Additionally, the LUCY brand's "6 Promises for a Comfortable Mountain Getaway" are designed to alleviate the stress of mountain trips. Guests can recharge with pre-hike meals and a good night's sleep, and maximize their Oze mountain experience with unique LUCY activities and offerings. On hiking days, leaving unnecessary gear at the hotel allows for a light and easy start, enabling even first-time hikers to fully enjoy the trails at their own pace.

LUCY: Your trusted mountain base
6 Promises for a Comfortable Mountain Getaway
1. Private rooms
2. Warm water bidet toilets
3. Shower & powder room
4. Nourishing meals with meat, fish, and eggs
5. Convenient shop for provisions inside the hotel
6. Unlimited charging & Wi-Fi

Four Reasons to Choose LUCY Ozehatomachi
1 Three Room Types to Fit Guest Needs
Recognizing the importance of private space and comfortable sleep for enjoying time in the mountains, LUCY Ozehatomachi offers three room types designed to suit different Oze visitors, from solo travelers to groups of up to four.

Dorm-style rooms provide ample private space even for single occupancyTwin rooms are perfect for friends or couples

Four-person rooms are ideal for families with young kids or groups who want to spend time together

2 Essential Dining Options for Mountain Stays
The main dinner feature is the "LUCY Tonjiru (pork miso soup)," a hearty and warming dish perfect for a cool mountain evening. It includes large cuts of flavorful vegetables and a generous serving of pork along with soft tofu. Side dishes featuring fish, eggs, and local mountain ingredients, ensuring guests are well-fueled for their Oze hike. For breakfast, the 24-hour-open provision shop inside the hotel offers a variety of choices. The "Inari Sushi" (sweet bean curd sushi) with unique flavor twists is recommended. Guests will also find a wide selection of other options like bread, donuts, and quick energy sources such as bars and jellies, allowing them to choose based on their schedule and mood for the day.Hearty LUCY Tonjiru: A Gunma specialty, perfect for refueling after a day of hikingA colorful assortment of Inari Sushi: five unique flavors including black sesame, wasabi, mixed, plum-shiso, and curry

Everything you need: A convenient in-house shop stocked with Japanese and Western food, snacks, and drinks

3 Enjoy The Night Before Your Oze Hike with Activities Unique to Overnight Stays
The opportunity to experience the sunset, sunrise, and the mountain atmosphere at night is a special perk for overnight guests. To enhance the Oze stay, LUCY Ozehatomachi will offer original activities and experiences during these times.

4 Hatomachi Base Cafe & Shop
Adjacent to LUCY Ozehatomachi is the "Hatomachi Base Cafe & Shop," where guests can enjoy coffee or lunch after arrival or before and after an Oze hike. A must-try at the cafe is the Hanamame (runner bean) soft-serve ice cream, a local Oze specialty. Made with plenty of Hanamame, this rich and flavorful soft-serve is a perfect treat after a day on the trails. The shop is also well-stocked with hiking gear, providing a convenient option for forgotten items or those who didn't have time to shop beforehand. Guests are encouraged to explore the LUCY brand's original merchandise and souvenirs.
※The "Hatomachi Base Cafe & Shop" is also open to day visitors.

The "Hatomachi Base Cafe & Shop"The rich and flavorful Hanamame soft-serve ice cream is a must-try.

Facility Overview
Facility Name: LUCY Ozehatomachi by Hoshino Resorts
Address: 898-14 Nakaharayama, Tokura, Katashina Village, Tone District, Gunma Prefecture
Phone: 050-3134-8099 (LUCY Reservation Center)
Number of Guest Rooms: 25
Room Breakdown: Dormitory (Single Occupancy) 12 rooms Twin Room (Double Occupancy) 10 rooms Four-Person Room (Quadruple Occupancy) 3 rooms
Rates: Starting from 14,050 JPY per person per night (based on double occupancy, includes tax, service charge, and dinner)
Amenities: Public space, shower rooms, locker space, 24H Convenient shop for provisions inside the hotel "Hatomachi Base Cafe & Shop by Hoshino Resorts" (Open for day visits)
Access: 1-minute walk from the Kan-etsu Kotsu Route Bus "Hatomachi Pass" stop
URL: https://hoshinoresorts.com/ja/hotels/lucyozehatomachi/
Reservation Start Date: June 2, 2025
Opening Date: September 1, 2025
*Hatomachi Base Cafe & Shop will Open Early on August 1, 2025

Project Outline
LUCY Ozehatomachi by Hoshino Resorts
Building Area: 3,090 sq ft (approx. 287.12 m2)
Total Floor Area: 5,266 sq ft (approx. 489.24 m2)
Site Area: 27,585 sq ft (approx. 2562.79 m2)
Hatomachi Base Cafe & Shop by Hoshino Resorts
Building Area: 4,699 sq ft (approx. 436.52 m2)
Total Floor Area: 5,022 sq ft (approx. 466.59 m2)
Site Area: 15,644 sq ft (approx. 1453.35 m2)
Architectural Design and Supervision: Naruse Inokuma Architects Inc. Construction: Manyo Construction Co., Ltd.

About LUCY
"LUCY" is Hoshino Resorts' new mountain hotel brand. As a mountain hotel providing peak comfort for peak adventures, it offers a fresh way to travel and connect with the beauty of the great outdoors.

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