From Left to Right: Jay Lee (Regional Director, Japan & South Korea, Agoda), Satomi Nakabayashi (Country Director Japan, Agoda), Andrew Smith (Senior Vice President, Supply, Agoda) Yoshiharu Hoshino (Chief Executive Officer, Hoshino Resorts Inc), and Aki Yoshikawa (Sales and Distribution Manager, Hoshino Resorts Inc).
JAPAN, 12 November 2025 - Digital travel platform Agoda joins forces with one of Japan's leading hotel management company Hoshino Resorts Inc to make properties across the group’s portfolio accessible on Agoda’s platform. This partnership marks a key milestone as Agoda becomes the first digital travel platform to offer properties across Hoshino's entire brand collection, enriching travel experiences within Japan.
Japan, the top-searched global destination on digital platform Agoda, recorded a 35% growth in inbound searches for accommodations in the first half of 2025 alone. Domestic travel saw an 11% growth in year-on-year searches whilst nterest in travel to Japan among international travelers also continued to rise, with Agoda's search data revealing the top travelers are from South Korea (#1), Taiwan (#2) and Hong Kong (#3).
The collaboration brings all 6 of Hoshino Resorts brands, HOSHINOYA, KAI, RISONARE, OMO, BEB, the newly launched LUCY, as well as other unique properties to Agoda customers. Well positioned to meet the growing demand, Agoda and Hoshino Resorts Inc will provide travelers with seamless access to culturally rich stays across Japan’s unique landscapes.
“Hoshino Resorts’ commitment to quality resonates with Agoda's dedication to understanding and meeting the evolving desires of travelers. We are thrilled to offer a diverse variety of accommodations at great value through Hoshino's distinct brands, catering to every type of traveler. We are pleased to have Hoshino's trust in our ability to deliver exceptional experiences, and together, we aim to create memorable journeys for our customers,” said Satomi Nakabayashi, Country Director, Japan at Agoda.
Yoshiharu Hoshino, Chief Executive Officer of Hoshino Resorts Inc, shared the group's excitement: “Our collaboration with Agoda marks the beginning of a new era in delivering enhanced convenience and excellence to our guests. This partnership is a testament to the trust we place in Agoda and our commitment to strengthening our relationship.”
This relationship not only demonstrates Agoda’s dedication to integrating quality services but also signifies commitment and collaboration in offering high-quality travel experiences.
This alliance enriches Agoda’s offerings within Japan’s market, ensuring travelers have seamless access to premier accommodations via a globally connected platform. By leveraging Agoda's extensive network of accommodations, flights, and activities, Hoshino Resorts Inc enhances its ability to cater to a broad spectrum of travel preferences.
About the data
Data is based on searches made from 1 January 2025 to 30 September 2025 compared with the same period in 2024.
About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.
Agoda’s business-to-business (B2B) division connects accommodation, flight and activity providers alongside strategic partners to a global audience of intent-driven consumers. Agoda drives partner success with actionable insights, data-driven solutions, and localized marketing strategies. Its strategic partnerships arm, Rocket Travel by Agoda, enables global brands to launch customized travel platforms and loyalty programs.
About Hoshino Resorts
Hoshino Resorts was first established as a Japanese inn/ryokan in 1914 in Karuizawa in Nagano Prefecture before it began the operation of other resorts in Japan. Today, it has evolved into a highly influential hotel management company and is run by 4th-generation family member Yoshiharu Hoshino. Providing a unique experience focused on the local charms of each destination and a high level of omotenashi, Japanese-style hospitality, the company has expanded rapidly out of Karuizawa since 2001 and now operates more than 60 accommodations both in and outside Japan with one of the following categories: luxury hotel brand “HOSHINOYA,” onsen ryokan brand “KAI,” countryside resort hotel brand “RISONARE,” city tourism hotel brand “OMO,” free-spirited hotel brand “BEB,” mountain hotel brand “LUCY,” or other unique lodgings.
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