BEB5 Tsuchiura by Hoshino Resorts is the brand's first hotel dedicated to the enjoyment of cycling, located within PLAYatre TSUCHIURA, one of Japan’s largest cycling resorts. Following the "BEB" brand identity of offering a "free-spirited" stay that is more stylish than a typical night out but more casual than a traditional trip, BEB5 Tsuchiura opened on October 22, 2020. Whether you are a casual rider or a seasoned cyclist, the property provides a tailored environment designed to celebrate life on two wheels.
BEB Brand - Kicked-back stays with the crew
The rooms and lounge are geared for fun, the café is open 24 hours, bringing your own food and drinks is welcome, and late breakfasts and checkout are perfectly fine.
Key Features
1. Cycling Experiences for Everyone
BEB5 Tsuchiura by Hoshino Resorts offers a variety of experiences designed to get guests "hooked" on biking. These include casual rentals available on a whim, sunrise activities to witness the morning glow over Lake Kasumigaura, and original BEB5 Tsuchiura by Hoshino Resorts stretching routines that can be followed on a smartphone or tablet before or after a ride. From those who rarely ride to hardcore cyclists, the property provides enjoyment for everyone.
2. Exceptionally Cycle-Friendly Design
The hotel features a spacious design that makes it easy to move around with a bicycle. Guests can freely use the Cycle Space, a dedicated maintenance area, at any time during their stay. It is also an ideal spot for cyclists to gather and exchange information. Maintenance tools, laundry supplies, and shoe dryers are available for rent, so guests can arrive empty-handed. For those who never want to leave their bike's side, the Cycle Room is highly recommended. In addition to bringing bicycles into the room, guests can rent exclusive items like special loungewear and bedding designed for "sleeping with your bike."
3. TAMARIBA: The 24-Hour Public Space
The 24-hour public space, TAMARIBA, is the perfect spot for everyone to hang out. Stylish bicycle displays, along with free-to-use lanterns and board games, help create a unique atmosphere. The adjacent cafe sells wine and beer by the liter. Guests can also use the Fender Blender, a bicycle-powered blender, to make their own fresh morning smoothies. Additionally, the famous Whole Melon Cream Soda is available year-round. This popular treat, which once drew lines of 600 people and is usually only found at festivals or select shops in Ibaraki, is a must-try.
4. Service Designed for "Loose" Stays
At BEB, guests can enjoy a "loose" stay, doing whatever they feel like without being restricted by time or plans. The public space, TAMARIBA, is open 24 hours. Checkout is around 11:00 AM, so guests can sleep in even after a late night. For breakfast, guests can choose from three shops within PLAYatre TSUCHIURA, including the bakery Couronne, which is highly recommended for its croque monsieur.
5. "29 and Under Favored Plan"
To encourage younger generations to travel more freely with friends, BEB offers a unique flat-rate plan.
・Fixed Pricing: Unlike standard plans, this rate does not fluctuate by season or day of the week.
・Price: 13,200 JPY per room per night (4,400 JPY per person when shared by 3 guests).
・Condition: All guests in the room must be 29 years old or younger at the time of check-in (ID required).
Property Overview - BEB5 Tsuchiura by Hoshino Resorts
Location: PLAYatre TSUCHIURA 3F, 1-30 Ariake-cho, Tsuchiura, Miyagi 300-0035
Facilities: Guest rooms, TAMARIBA (Front desk, Cafe, Shop), Laundry, Cycle Space (Maintenance area), Workspace, Conference room
Number of Rooms: 90 (15 Cycle Rooms, 34 Yagura Rooms, 39 Double Rooms, 1 Dog-friendly Room, 1 Universal Room)
Rate: From 6,600 JPY per person (for 2 people sharing 1 room, tax included, meals excluded)
Check-in / Check-out: 3:00 PM / 11:00 AM
Direction: Directly connected to JR Tsuchiura Station (10-second walk from the ticket gate)
URL: https://hoshinoresorts.com/en/hotels/beb5tsuchiura
About Hoshino Resorts
Hoshino Resorts was first established as a Japanese inn/ryokan in 1914 in Karuizawa in Nagano Prefecture before it began the operation of other resorts in Japan. Today, it has evolved into a highly influential hotel management company and is run by 4th-generation family member Yoshiharu Hoshino. Providing a unique experience focused on the local charms of each destination and a high level of omotenashi, Japanese-style hospitality, the company has expanded rapidly out of Karuizawa since 2001 and now operates more than 65 accommodations both in and outside Japan with one of the following categories: luxury hotel brand "HOSHINOYA," onsen ryokan brand "KAI," countryside resort hotel brand "RISONARE," city tourism hotel brand "OMO," free-spirited hotel brand "BEB," mountain hotel brand "LUCY" or other unique lodgings.
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