HOSHINOYA, the flagship luxury brand of Hoshino Resorts, is pleased to announce the scheduled 2027 opening of its newest property in Asuka Village, Nara Prefecture. This development marks the second HOSHINOYA establishment in Nara, further expanding the brand’s commitment to providing extraordinary, immersive experiences rooted in Japan’s regional heritage.
This project is the culmination of a long-term partnership between Hoshino Resorts and Asuka Village, beginning with a Corporate Location Agreement in 2016 and a Comprehensive Collaboration Agreement for Regional Revitalization in 2019. By leveraging Asuka’s unparalleled historical assets, HOSHINOYA aims to create a unique experience that fosters deep community ties while offering guests a window into the foundations of Japanese civilization.
About HOSHINOYA Asuka
Nestled in a serene valley in western Asuka, the property’s design honors the traditional aesthetic of the region. The resort will feature low-rise, detached guest pavilions crowned with tiled roofs—a signature architectural element introduced to Japan during the Asuka period alongside Buddhism.
The site's topography will be celebrated through a central garden inspired by the iconic terraced rice fields of the Japanese countryside. Situated on the grounds that once formed Asuka-kyō, Japan’s first imperial capital, the resort invites guests to reconnect with the spirit and culture of a bygone era through HOSHINOYA’s creative and contemporary lens.
About Asuka Village
Asuka Village holds profound significance as the birthplace of the Japanese centralized state. It was here that influential figures—including Empress Suiko and Prince Shōtoku—shaped the nation’s early political and spiritual landscape. The village is home to a wealth of archaeological treasures, such as the Ishibutai Tumulus and Asuka-dera, Japan's first full-scale Buddhist temple. As the only municipality in Japan where the entire administrative area is designated as a Special Preservation District, Asuka remains a living museum. These efforts toward preservation are underscored by the village’s bid for UNESCO World Cultural Heritage status in 2026 under the designation “Asuka-Fujiwara: Archaeological Sites of Japan’s Ancient Capitals.”
Property Overview
About HOSHINOYA Brand
Luxury hotel embodying the true characteristics of land, history, and culture
HOSHINOYA is an accommodation with distinct themes, conceptualized from each location's land, history, and culture. Woven into these distinct themes is our attention to detail in every aspect from the design to hospitality; contributing to the creation of a one-of-a-kind world of HOSHINOYA. Enrich the heart with the epiphanies of travel through a unique stay experience.
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