Save the farm with milk jam products!
Hoshino Resorts (headquarters in Nagano, Japan, CEO Yoshiharu Hoshino) is a hotel management company that has over 40 properties within and outside of Japan and strives for the search of omotenashi, Japanese hospitality, through Japanese culture and traditions. As a new initiative regarding food and beverages, RISONARE Nasu (Tochigi Prefecture) has started the production of milk jams. “Save the Farm Milk Jam Frappe” will be released at 3 RISONARE properties (Nasu, Atami, Yatsugatake) starting from 1 July, 2020.
Background
Production of raw milk is at its peak through April to June, however, due to the outbreak of coronavirus, the consumption of milk products has decreased and food loss is one of the current problems as schools and restaurants have shut down temporarily. Daily milking prevents cows from getting diseases and a temporary control overproduction of milk is impossible so it is vital to keep on milking despite the decrease in the use of milk.
Since April, we have been in collaboration with Shinrinno Farm, supplier of milk used at the restaurants of RISONARE Nasu, to contribute to the production of milk jams to reduce food loss of milk. In the hopes of the milk jams to reach as many people as possible, we have created the “Save the Farm Milk Jam Frappe” to beat coronavirus and the summer heat.
Characteristic of “Save the Farm Milk Jam”
The Jersey cow milk from Shinrinno Farm allows a rich milk jam to be produced. Milk of Jersey cows are more fragrant and tasteful than what we are used to. In order to make use of this characteristic, the milk is boiled down just before it burns, leaving us with a jam that is not too sweet, almost with a sharpness to the taste.
About “Save the Farm Milk Jam Frappe”
“Save the Farm Milk Jam Frappe” can be enjoyed at RISONARE Nasu, Atami, and Yatsugatake. This refreshing drink is perfect for the summer, where the fragrant milk jam, the sweetness of pudding, and a clear taste of tea will make sure you will not waste even the last bite.
Time Period:
・RISONARE Nasu and Atami: Starting from 1 July 2020
・RISONARE Yatsugatake: Starting from 20 July 2020
Price: 900 JPY (excluding tax) per serving
Sold at:
・POKO POKO of RISONARE Nasu
・SORANO Beach Books & Café of RISONARE Atami
・Kitchen Car of Piment Street of RISONARE Yatsugatake
About RISONARE
RISONARE is a premier resort offering an array of attractive features and activities to entertain each and every member of the family. Properties are designed by eminent architects and designers, and guests can enjoy a delicious buffet or fine dining. Relax at our fabulous spa while children are engaged in supervised activities and games.
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