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August 17, 2023
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Property Details: HOSHINOYA Fuji

Japan's First Glamping Resort 
Mount Fuji, Japan’s highest mountain, has been the destination of pilgrimage for centuries and inspired artists and poets with its peerless beauty. UNESCO granted Mt. Fuji, the World Heritage status in 2013. HOSHINOYA Fuji is located amidst the natural grandeur of the national park. Glamping – which combines the words “glamorous” and “camping” – offers a camping experience and resort hotel comfort at the same time. HOSHINOYA Fuji is the first glamping camping site in Japan and all 40 guest rooms have a magnificent view of iconic Mt. Fuji. A spacious private outdoor terrace provides the height of comfort to assure guests' enjoyment of an ultimate camping experience. Meals on offer are refined whilst maintaining the essence of traditional camping, where our staff as Glamping Masters assists the stay so that campers of all levels can enjoy their stay.

Message from Yoshiharu Hoshino, CEO of Hoshino Resorts
In Japan, very few people go camping. Those who do always return from their trips with amazing stories; and those who listen to these stories immediately feel a strong urge to go camping. But in the end, they resist the temptation. This is because, with camping, there is always a tradeoff. On the one hand, you get to spend time out in nature, enjoy barbecues, and sit around a warm fire at night with good friends, good wine, and good music. But, in between, you experience the not-so-fun aspects of camping: cleaning up after a meal, starting a fire and cleaning up afterwards, temperature fluctuations, sudden weather changes, bugs in tents, inconvenient bathroom facilities--the list goes on. These are the factors that discourage most Japanese people from camping.

What if we could expand the best parts of camping and eliminate all of the least attractive aspects? That is the luxury camping experience we sought to create with HOSHINOYA Fuji. We built cabins instead of a campground and equipped those cabins with air conditioning and bathrooms to ensure absolute comfort. We made sure a third of each cabin's floor plan was located outdoors, to allow guests the experience of sitting by a roaring fire. We embedded a series of wooden platforms in a red pine forest--a short climb from "base camp"--where guests can participate in just about every enjoyable activity associated with camping. Every choice was made in an attempt to strike the perfect balance between luxury, comfort, and ease, and the special connection with nature experienced with traditional camping.

Design & Architecture
Architecture– Rie Azuma, Azuma Architect & Associates
At the most fundamental level, a guestroom is a place where one sleeps and wakes up. Azuma focused on creating more--a space that places the guest within nature. The moment that the guest enters, sliding open the cabin's inner door, they are met with a majestic view of beautiful Lake Kawaguchiko, seen through the immense window separating the bedroom area and the balcony. As the cabin's interior is minimally decorated, the view essentially becomes a part of the room. Each balcony also features a space where a fire can be lit, enticing guests to spend their time outdoors.

The public areas are designed to be discovered as guests climb up the resort's premises from their cabins. The first structure to come into view is the beautiful truss roof of the dining hall. With its high ceiling and wide windows overlooking a red cedar forest, the hall pays homage to the openness of the great outdoors that surrounds it. It is a room that echoes with the lively chatter of guests and staff, and the sound of food sizzling at the large grilling station in the center of the room.

A short climb up from the dining room takes guests to the Cloud Terrace, a series of platforms connected with stairs, culminating at a tiny café. A wood stove in the cafe burns throughout the year, warmly greeting guests who make the trek to the top of the resort. As with the cabins, the public areas have been designed to bring guests closer to the gorgeous views and pristine forests that the location provides.

Landscape Landscape – Hiroki Hasegawa, Studio on site
HOSHINOYA Fuji is located on the slopes of a hill just north of Lake Kawaguchiko. As the resort faces south, it receives sunlight throughout the day and offers a direct view of Mt. Fuji beyond the lake. The hill, itself, is a colorful mosaic of plants, cedars, pines, and other flora. These elements make the hill the perfect location for a glamping resort.

Guests arrive at reception, located at the foot of the hill, and are taken up the hill to the resort premises. The first thing they see are the cabins, which are nestled on a clear section of the hill that offers a dramatic view of the surroundings. Cherry blossoms, fall leaves, and other seasonal elements paint the scenery in different hues at different times of the year. Further up the slope is a red cedar forest where the dining hall is located.

Ascending even further takes guests into a red pine forest and Cloud Terrace--a series of wooden platforms that appear to float among the natural landscape like clouds. Guests are encouraged to spend time among the immense, pristine trees. There are deep backless sofas that guests can lie on underneath the shelter of a curving tarp; tables where guests can enjoy a cup of coffee while soaking up the natural ambiance; and campfires around which guests can chat deep into the night. Every structure exists to emphasize the natural surroundings, while also coaxing guests into the glamping lifestyle.

Lighting – Masanobu Takeishi, Illumination of City Environment, Ltd.
The location of HOSHINOYA Fuji offers views of Lake Kawaguchiko and, even more impressively, a breathtaking view of Mt. Fuji--one of the biggest spiritual icons for the Japanese. At the same time, the space, itself, is intimate and relaxed, gently inviting guests to enjoy its natural offerings. Takeishi's lighting takes into account both of these qualities.

The cabins feature indirect lighting that spans the length of the room, with downlights used only sparingly. A soft light spreads across the ceiling and floor, enhancing the feeling of comfort offered by the room the longer one stays. The landscape, itself, is dotted with tiny lights that only illuminate the footpaths. These lights are intentionally understated so as not to detract from the innumerable stars which are visible at night.

Cabins: A private view overlooking Lake Kawaguchiko
Unadorned concrete walls form the exterior of cabins at HOSHINOYA Fuji, giving them a contemporary façade. The cabins are located in one section of a national park. As a result of volcanic activity 10,000 years ago, the landscape of this park is scattered with craters, ice caves, and mixed forests of deciduous trees and evergreens, as well as geographic formations that once enclosed Lake Kawaguchiko. All this, untouched, is on display through the large cabin windows that overlook the scenery, with only the seasons transforming the landscape throughout the year.

Interiors are minimalist and subdued in color to accentuate the majestic views of the lake--as well as Mt. Fuji--that fill the glass wall at the far end. The bedroom and bathroom are free of excess elements to suggest to guests that staying in the outdoors is both simpler and more relaxing than they may expect. On the other side of the glass wall is a balcony that seamlessly connects the outside to the inside. It is furnished with a wide sofa that compels guests to sit down and stretch their legs out as if they were indoors, and a custom-built table with one end designed to maintain a fire at night. 

Special Facilities
The Cloud Terrace is an area located at the upper end of the property. Wooden decks are arranged in a layered arrangement in the hilly forest, and the steps and stumps of the wooden deck make it a cozy space to gather. There are plenty of places to sit down, such as hammocks and comfortable chairs, making one forget about time. 

Deck
Airborne benches and chairs are set on a spacious wooden deck with sunlight streaming through. You can relax both physically and mentally while looking at colorful forest trees and feeling nature up close.

Library Cafe
A space at the top of the Cloud Terrace where guests can relax freely with a drink and a book in hand. The built-in wood stove keeps you comfortably warm on rainy or cold days.

Takibi Lounge
The fire is lit from early in the morning to late at night, where various moments can be enjoyed such as roasting of marshmallows to create smores, having a conversation around a bonfire, etc. 

Cloud Kitchen
Here, a pressed sandwich made with ingredients of your choice in the morning can be savored followed by pizza for lunch and smoked food for evening drinks such as whisky at night. Take part in creating these meals for yourself with the assistance of the Glamping Master without thinking about its preparation or cleanup. 

Food & Beverages: Inspired by Outdoor Living
Breakfast and dinner are arranged by the chef who loves wildlife and meals make the most out of ingredients from the rich nature of the region, such as game meat and wine. There are moments when guests can take part in the cooking and the finishing touches of the meal for a time of fun and comfort of eating outdoors.

Game Meat Dinner
This is a dinner course with a focus on game meat, enjoyed in an outdoor dining area in the woods. Using items such as a Dutch oven, and single flame burners, the meal will be completed together with the guidance of the glamping master. The appeal of hunter meats such as venison and boar, which vary in taste depending on the season can be enjoyed.
Time: 6:00 or 6:30 pm
Price: 18,150 JPY per person (tax and service charge included)
Place: Forest Kitchen
Available for children over 12 years old

Breakfast Box 
For breakfast, bread baked in a Dutch oven, salads made with seasonal ingredients, and omelets are all packed in an original wooden box. On a clear day, the magnificent view from the cabin's terrace can be enjoyed. 
Time: 7:30 - 9:50 am 
Price: 3,388 JPY per person (tax and service charge included)
Place: Cabin
Experiences
Our dedicated staff at HOSHINOYA Fuji are known as Glamping Masters. The Glamping Masters are well-versed in outdoor stays and assist guests to move their bodies in nature for a deeper enjoyment of glamping. Activities can be selected according to the season and time of day, ranging from those that are easy to join to those that are fully challenged by professional instructors.

Early Morning Canoe Activity
An exclusive program to experience canoeing in the quiet Lake Kawaguchiko early in the morning. With the guidance of an instructor, enjoy slow paddling in front of UNESCO World Cultural Heritage, Mt. Fuji. 
Time: 6:50 am
Price: 6,050 JPY per person (includes tax and service charge)
Aerial Stretching
Morning exercise using an elastic cloth hanging from a branch of a tree. Stretch the body using your weight under the warm daylight shining through the trees. 
Time: 10:00 - 10:30 am
Price: Free of charge

Takibi Bar
Gather around the soft crackling flames with a drink of whisky, wine, or beer for a calm night in the woods. 
Time: 7:00 - 9:30 pm (last order)
Price: Free of charge for entry, drinks apply a separate charge

Overview of HOSHINOYA Fuji
Address: 1408 Oishi, Fujikawaguchiko-machi, Minami Tsuru-gun, Yamanashi, 401-0305
Number of Rooms: 40
Check-in: 3:00 pm/Check-out: 12:00 pm
Price: Starts from 101,000 JPY per night per room (includes tax and service charge, excludes meals)
Directions: Approximately 20 mins by car from Kawaguchiko Station

About HOSHINOYA Brand
Luxury hotel embodying the true characteristics of land, history, and culture
HOSHINOYA is an accommodation with distinct themes, conceptualized from each location's land, history, and culture. Woven into these distinct themes is our attention to detail in every aspect from the design to hospitality; contributing to the creation of a one-of-a-kind world of HOSHINOYA. Enrich the heart with the epiphanies of travel through a unique stay experience.

About Hoshino Resorts
Hoshino Resorts was first established as a Japanese inn/ryokan in 1914 in Karuizawa in Nagano Prefecture before it began the operation of other resorts in Japan. Today, it has evolved into a highly influential hotel management company and is run by 4th-generation family member Yoshiharu Hoshino. Providing a unique experience focused on the local charms of each destination and a high level of omotenashi, Japanese-style hospitality, the company has expanded rapidly out of Karuizawa since 2001 and now operates more than 60 accommodations both in and outside Japan with one of the following categories: luxury hotel brand “HOSHINOYA,” hot spring ryokan brand “KAI,” countryside resort hotel brand “RISONARE,” city tourism hotel brand “OMO,” free-spirited hotel brand “BEB,” or other unique lodgings.

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