HOSHINOYA Okinawa, a luxury resort in Yomitan, Okinawa, was selected as the best in stay and service under the luxury category of the Japan Travel Awards 2022. Hosted by Shitake Creative, the winners were announced on 16 March 2022. 
The Japan Travel Awards hosted by Shitake Creative is “dedicated to acknowledging and celebrating remarkable destinations in Japan that demonstrate efforts in promoting diversity, inclusiveness, and transformational experiences through the prism of tourism.”1 With 10 categories in total, which includes the Grand Prix, winners of each category were carefully selected by expert judges from various fields with global and local perspectives. HOSHINOYA Okinawa was selected as the best in stay and service under the luxury category for it covered all of the following criteria, which is expected by current luxury travelers: safety, personalization, authenticity, exclusivity, connection to the local community, and wow experience.
HOSHINOYA Okinawa aims to bring ultimate luxury from the coastlines of Okinawa. Built on the main island of Okinawa, the property is protected by Gusuku stonewalls, which was inspired by local architecture. Gusuku refers to an area that is enclosed by a stone wall and it is where the rich culture of Okinawa was developed. It aims to become a symbol of protection of the precious experiences at HOSHINOYA Okinawa. Facilities include all guest rooms with ocean views, pools that can be enjoyed throughout the year, and an Activity Studio to experience the Okinawan culture.
*1 “What are Japan Travel Awards.” Japantravelawards, 17 March 2022, https://japantravelawards.com/english
HOSHINOYA Okinawa
Address: 474 Gima, Yomitan, Nakagami District, Okinawa, 904-0327
Number of Rooms: 100
Check-in: 3:00 pm/Check-out: 12:00 pm
Price: 132,000 JPY per night per room (includes tax and service charge, excludes meals)
Directions: Approximately 1 hour by car from Naha Airport
About HOSHINOYA Brand
Luxury hotel embodying the true characteristics of land, history, and culture
HOSHINOYA is an accommodation with distinct themes, conceptualized from each location's land, history, and culture. Woven into these distinct themes is our attention to detail in every aspect from the design to hospitality; contributing to the creation of a one-of-a-kind world of HOSHINOYA. Enrich the heart with the epiphanies of travel through a unique stay experience.
About Hoshino Resorts
Hoshino Resorts was first established as a Japanese inn/ryokan in 1914 in Karuizawa in Nagano Prefecture before it began the operation of other resorts in Japan. Today, it has evolved into a highly influential hotel management company and is run by 4th-generation family member Yoshiharu Hoshino. Providing a unique experience focused on the local charms of each destination and a high level of omotenashi, Japanese-style hospitality, the company has expanded rapidly out of Karuizawa since 2001 and now operates more than 60 accommodations both in and outside Japan with one of the following categories: luxury hotel brand “HOSHINOYA,” hot spring ryokan brand “KAI,” countryside resort hotel brand “RISONARE,” city tourism hotel brand “OMO,” free-spirited hotel brand “BEB,” or other unique lodgings.
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