Protecting the routes of the flying squirrels
To protect the rich nature of Karuizawa, it is important to conserve its value and utilize it as a tourism resource. We have been working on environmental management.
Wild birds belong in their natural habitat
When Godo Nakanishi, the founder of the Wild Bird Society of Japan, stayed in Hoshino region, he pointed out that the forest here was a treasure house of wild birds. Kasuke Hoshino, the third head of Hoshino Onsen Ryokan, was inspired by him and dedicated himself to conservation activities.
Preserve and transmit the nature of the forest
In 1992, we established the wild bird research centre (now Picchio), a group of ecotourism experts. We conduct various tours in the neighboring Karuizawa National Wild Bird Sanctuary Forest.
Protect the path of a flying squirrel
The national forest neighboring the Hoshino area has become the government-established Karuizawa National Wild Bird Sanctuary Forest, and various creatures contribute to the forest's ecosystem. The path of flying squirrels, which glide from the forest to HOSHINOYA, is also protected.
For bears and humans to coexist
Karuizawa, rich in nature, is also inhabited by bears, and encounters with humans are problematic. Picchio conducts surveys of bear behavior and aims to coexist with humans while taking measures with Japan's first bear dog.